Are your marketing campaigns feeling a little serious, dry, or even boring? It happens! We all get into marketing ruts that feel tricky to break out of. And with so much content being created and displayed every single day, consumers are choosing to spend precious time paying attention to your ads. They have plenty of other options – so why choose yours?
There are simple ways you can start to refresh your marketing campaigns right now, to create content you’re proud of. Let’s look at how to infuse your marketing campaigns with 3 ideas to make them less boring for you and for your audience.
Customers appreciate a good laugh.
Sometimes we assume that making professional, quality content means sacrificing the side of it that entertains people. But, now more than ever, consumers want to be entertained…even by the advertisements they see. There’s enough seriousness in the world, don’t you think?
Adding humor to your marketing campaigns doesn’t mean you need to tell joke after joke after joke. Honestly, less is more in this case. Clever, subtle humor goes a long way in capturing attention.
Customers love a story.
Storytelling is not a new marketing tactic. But it can get lost in the mix when you’re trying to prove something with facts and figures. If you feel like you’ve been trying to convince people to buy what you’re selling, maybe it’s time to try a different approach. Because nothing convinces people less than, well…an attempt at convincing them.
Telling stories is a way to relate to your audience and make deep emotional connections. People remember stories far more than facts. So, if your ads seem heavy on the logic, it might be time to soften the approach to tap into emotional storytelling.
Customers want to learn, without having to work for it.
Educating your audience is a great way to add life to your marketing campaigns. The only catch is, no one wants to feel like they’re back in school. So, make your educational content something they truly want and need to learn. What everyday problems can you solve for your audience? What could enrich their lives in some way? Make it clear, simple, and very, very useful. Your customers will love you for it!
Making your marketing campaigns less boring doesn’t have to be difficult. Start having fun and playing with creative ways to tap into to your audience’s emotions and needs. For more marketing tips, check out our full resource library!