What You Need to Know About Paid Media Ads

What You Need to Know About Paid Media Ads | What You Need to Know About Paid Media Ads

Why use paid media ads?

Here’s what you need to know about paid media ads. If you’re looking to boost your brand awareness, reach the right audience, and drive new traffic to your website, it MIGHT be time to tap into paid media ads. But what paid options should you be using to get the most bang for your buck?

Let’s break down what paid media ads are all about so you can expand your brand’s reach quickly and cost-effectively.

The goal is for your ads to increase revenue and pay for themselves (over and over again).

What is paid media advertising, anyways?

Paid media advertising is defined as any digital marketing efforts that are paid for by individual businesses. Paid ads give you a chance to reach a wider audience than those who already follow you. Meaning…you’ll get noticed by people who don’t already know and love your brand.

With consumers spending an average of 6 hours and 59 minutes online each day, you can see the potential for paid ads to draw new customers to your business from all over the world. Now, let’s look at two of the top paid media advertising strategies to see how this all works.

First up…paid social media ads.

Remember those 7 hours of being online each day? Well, social media makes up a huge portion of that time, making it a popular and effective placement for paid ads.

How To Master Paid Social Media Advertising Like A Pro – HubSpot Marketing

Between Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, Snapchat, and Pinterest, there are tons of different options for paid advertisements. Think about where your target audience hangs out, because that’s where you’ll want your ads to show up.

One of the best parts of social media ads is the ability to target your ads based on interests, demographics, behavior, location, etc. You can get very specific with who you want to reach. So, based on the ability to quickly show up to huge amounts of your ideal audience at the same time, social media presents major brand growth potential.

What are PPC ads?

PPC, or pay-per-click, ads work a bit differently but are also an effective way to drive traffic to your website.

Essentially, advertisers are paying to have ads strategically placed to get the most clicks. In search engine advertising, for example, the paid links appear at the very top of the page. Most consumers ONLY click links at the top, and don’t venture down very far. 

Keywords and phrases are used to place the ads in front of people who are already likely to make a purchase. So, you can see how the cost of each click can pay off pretty quickly when they lead to new customers and more sales.

Pay-Per-Click-Advertising Explained For Beginners – Surfside PPC

Paid media ads offer lots of opportunities for awareness, growth, and increased revenue. Explore other ways of expanding your brand in our advertising resource library!

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