For digital marketers, sales funnels are a vital piece of engaging new leads, gathering more customers, and selling more products and services. After all, sales funnels are built specifically to attract new leads online, and, when done well, they’re incredibly effective and powerful tools. We’ve been diving into sales funnels for the last few months so that you can put them into action in your own business, and today we’re digging into an incredibly important stage in the sales funnel: the interest stage.
Sales funnels themselves can be imagined like a good ole’ science class funnel — with the widest part at the top and the narrowest part at the bottom. They’re really a visual representation of the customer journey itself, starting with those who are aware of your business and funneling down into those who are interested, those who are engaged, and those who are making a purchase. Your job? To get as many people from the top of the funnel to the bottom as possible.
The interest stage of a sales funnel
The biggest piece of a sales funnel involves keeping potential customers captivated and interested, which is why the interest piece is so essential. When potential customers reach the interest stage of the sales funnel, there’s two ways they can go: they can continue their interest and travel further down the funnel, or they can lose interest and exit the funnel before making a further purchase.
Once you have a potential customer in the interest stage of a sales funnel, you’ve already taken a huge step — after all, they have some interest in your business, product, or service. Now, you need to keep them interested long enough to consider making a purchase. There are a few ways to keep people involved in the interest stage of your sales funnel, and they’re all powerful. From great blog and video content to tailored Facebook ad copy that speaks to an audience’s pain points, the idea is simple — to connect and engage them through personalized experiences.
How to optimize your interest stage
When you’re figuring out how to seriously attract interest and continue your audience down the sales funnel, it’s important to find out how you can optimize the stage to continuously interest people — and then keep them there.
The interest stage points to how incredibly important (and powerful) customer research is, as gearing your interest-keepers to your audience makes a huge difference. By taking the time to garner a huge understanding of your audience and what they’re looking for, you can keep more of them interested. Here are some ways to pique interest:
- Retarget your audience through geared Facebook ads.
- Produce interesting freebies and lead magnets that captivate your audience.
- Engage with your audience on social media.
- Keep sharing valuable content, whether through an ongoing strategy or a specific campaign.
- Offer free trials or discounts that could encourage a purchase.
At Marketing Career Hub, we’re to help you attract major leads through strategic, clear, smart marketing — and sales funnels are just a small piece of that puzzle. Looking for more resources? We have plenty of them.