Wholesale Marketing Manager (ETF) – HSBC Global Asset Management | HSBC

  • Full Time
  • Anywhere


, The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we???re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. ??As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. ??If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have. Some careers have more impact than others. If you???re looking for a career where you can make a real impression, join HSBC and discover how valued you???ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Global Asset Management, the investment management business of the HSBC Group, serves HSBC???s worldwide customer base of retail and private clients, intermediaries, corporates and institutions invested in both segregated accounts and pooled funds. Global Asset Management fulfils its purpose of connecting HSBC???s clients with investment opportunities around the world through an international network of offices in approximately 30 countries, delivering global capabilities with local market insight. We are currently seeking a high calibre professional to join our team as a Wholesale Marketing Manager (ETF). Principal Responsibilities A key resource to work with the Head of Wholesale Marketing to drive marketing strategies for ETF to help achieve its business growth Drive all marketing initiatives related to increasing the market share of HSBC Asset Management’s ETF, as well as Hang Seng ETFs in Asia Pacific region ?? Develop marketing strategies of ETF to introduce this new capability of HSBC AM to retail, intermediaries and institutions for acquiring new business Plan and execute campaigns via media, website, events, collaterials, eDM, etc. to raise the profile of HSBC AM???s ETF capability Produce sales-oriented ETF capability/ product materials?? Measure and manage the costs, effectiveness and ROI of marketing activities Build relationships with Investment Team, Hang Seng Investment Management, Compliance Team, Product Marketing Team, etc. to ensure marketing activities are smoothly delivered Partner with Corp. Comms. Team to identify external and internal publicity opportunities Manage external vendors such as agencies, media planner, production houses and printers Ensure Global Standards are being practised and complied in day-to-day initiatives Be the project manager to ensure deliverables are accurate and in a timely fashion Requirements University graduate?? At least 8 years??? ETF marketing experience, preferably coverage of Asia Pacific. Experience in mutual fund marketing is also welcome?? Well-rounded marketing skill across broad marketing mix (ATL, BTL, digital, event, etc.) Good knowledge of regulations in ETF within Asia Pacific?? In-depth knowledge of ETF product and mechanism, as well as the marketing landscape?? Excellent communications skill ??? written and oral English and Chinese Good inter-personal skill. Ability to work with teams of different background?? Strong project management skill, deadline and detailed-oriented?? Excellent PowerPoint, Excel and Word skills You???ll achieve more when you join HSBC. www.hsbc.com/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited.