VP for Marketing and Strategic Communications | Abilene Christian University – Abilene, TX

  • Full Time
  • Abilene

Abilene Christian University - Abilene, TX

Abilene, Texas, About ACU

ACU is affiliated with the fellowship of the Church of Christ. All applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.

Title of Position
VP for Marketing and Strategic Communications

Posting Location
Abilene, TX

President’s Office

Employee Class
Executive (Dean, VP)

Basic Responsibilities

Oversee a team that includes creative services, media relations, internal and external communications, web and digital content, social media, digital analytics and outcomes, Advancement communications, Enrollment marketing, videography and photography, and publications. 

This position reports to the President of the university and serves as a member of the Senior Leadership Team.
To view the job prospectus, click the link below for more information:
VP Marketing and Strategic Communications Job Prospectus-June 2022.pdf

Essential Duties

Strategic Communications 

Provide strategic direction. 

Coordinate marketing communications produced by other academic and administrative departments. 

Work collaboratively with the President’s Office, as well as specific departments such as Academics, Admissions, Athletics, Advancement, and Student Life.

Data-Driven Marketing and Branding 

Lead the development and implementation of the university’s brand vision and strategic marketing campaigns to attract the best-fit students, motivate alumni and donors, and support key departments such as athletics and admissions, as well as strategic university initiatives. 

Oversee critical university-wide digital marketing efforts.

Promotional Activity 

Create a multi-year plan for the university, shaping and managing activities that promote the excellence of ACU while enhancing its visibility and brand reputation. 

Create and integrate a broad range of marketing activities relative to the strategic direction and positioning of the organization and its leadership.

Professional Development Requirements

A. Skills 1. Ability to assess, build, and implement marketing strategies and practices. 2. Exceptional planning, budgeting, and organizational skills. 3. Finely honed writing and presentation skills. 4. Strong management skills with the ability to promote collaboration and teamwork while inspiring success from an evolving marketing/communications team.
B. Training Modules Required 1. Regular reading in higher education publications 2. Participation in higher education and cohort school meetings and conferences


ACU is affiliated with the fellowship of the Church of Christ. This position requires the employee to be a professing Christian and to be willing to support the Christian mission of ACU. 

Bachelor’s degree required; Master’s degree in communications is preferred.

The following demonstrated abilities are required:

Team player with extraordinary people and relationship-building skills.

Superior oral and written communication skills.

Record of success in progressively responsible positions with demonstrated strong strategic orientation and measurable positive impact in deployment of marketing and communication strategies, with an emphasis on digital marketing.

Demonstrated ability to be flexible and adaptable and to work independently and as a team member. 

Record of success in developing effective communications strategies for a variety of audiences. 

Proven leadership experience and the ability to inspire trust and instill confidence in an institution. 

Strong management skills with the ability to promote collaboration and teamwork while inspiring success from an evolving marketing/communications team.

A global perspective, strong intercultural competence, and a proven ability to work effectively and collaboratively with individuals from diverse backgrounds.”

Exceptional planning, budgeting and organizational skills.

Energetic presence, and willingness to be actively engaged in a community of faculty, students, staff and alumni. 

The following qualifications are preferred:

At least 10 years of management experience in leading brand development and data-informed marketing and communications strategies, preferably in the field of higher education.

Direct experience for at least 10 years in three or more of these areas: communications, brand marketing, public relations, digital advertising, media relations, news and information, video production and publications.

In-depth knowledge and proven experience leading all aspects of digital marketing (including proven ability to leverage data), including website development and optimization; performance and content marketing; and search engine optimization.

Institutional brand development and marketing experience. 

Knowledge of key marketing/communications issues affecting universities nationally and internationally. 

Experience working in private higher education institutions.

Working knowledge and demonstrated ability of all aspects of media and media objectives.

Physical Demands
A. Sitting for long periods of time B. Reading and working at a computer for long periods of time C. Travel D. Work long or unusual hours

Additional Information

ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.
ACU is committed to maintaining a safe and secure campus environment and protecting the university’s financial and physical assets.  Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions.