Vice President, Marketing and Communications | Institute of Real Estate Management

  • Full Time
  • Chicago

Institute of Real Estate Management

Chicago, Who we are
We are IREM® (the Institute of Real Estate Management), an international institute for property and asset managers, providing complete knowledge to take on real estate management’s most dynamic challenges. For over 85 years, our members have made us the world’s strongest voice for all things real estate management. Today, almost 20,000 leaders in commercial and residential management call us home for learning, certifications, and networking.
Join our team
We are currently seeking a Vice President, Marketing and Communications to join our team and play a key role in the continued growth and success of our organization.  As a member of the leadership team, your focus will be on developing innovative marketing initiatives, communications, media, public relations and outreach strategies that achieve our organizational growth.
Some specific responsibilities include:

providing leadership and support for the design, development and implementation of marketing and communications for products and service lines.
developing annual marketing plans and campaigns in support of organizational strategy and objectives.
directing implementation and execution of marketing and sales policies and practices.
overseeing corporate communications and public relations programs, positioning IREM, its products and programs, and its leaders as industry essentials, thought leaders, and experts.
ensuring marketing communications are coordinated corporate-wide, support marketing plan objectives and meeting organizational expenditure requirements.
overseeing and directing market research and competitor analyses
overseeing digital marketing processes, from ad and content creation, creative and landing page testing, to campaign analysis and optimization.
ensuring the continued building of the IREM brand through all marketing channels.
leading and coaching the seven-person marketing, three of which are direct reports.

Let your experience and passions shine
We’d like candidates to have:

a bachelor’s degree or proven related experience; Master’s Degree preferred.
a minimum of 7 years of marketing and/or communication related experience. Public relations experience is a plus.
a minimum 5 years of experience in a supervisory role.
experience building a brand through direct marketing tactics as well as grassroots initiatives.
experience with analytics and marketing tools such as Google Analytics and Google Tag Manager.
experience integrating public relations and social media.
a strategic vision to drive growth in digital marketing channels.
critical thinking and analytical skills; strong project management skills.

What We Can Offer You
We are committed to providing a space where team members can show up and be their true authentic self.  You’ll work alongside team members who have a passion for our mission, bring their talents to work every day, and know how to have fun along the way.  In this role, you’ll also have a chance to make a contribution in a rewarding job with room to make it your own. 
We’re a place where you’ll feel great about devoting your talents and skills to making a difference in the lives and careers of the people we serve.
Our hybrid flexible work style supports our team members in balancing their work and personal commitments.  We come into the office 1- 2 days per week for connecting and collaborating. For this reason, we can only consider local Chicago area candidates.
If this is not the right role for you, but you know of others who may be, please share with your network…and help them start the next chapter in their career journey!