Sr. Marketing Specialist | PriceKubecka, PLLC

  • Freelance
  • Anywhere

Addison, Texas, Be a part of a rapidly growing accounting firm and software technology company that provides EBP Audit solutions to the professional accounting industry.  Our team is looking for a full time  Sr. Marketing Specialist located in our Addison, Texas office. (Hybrid arrangements are possible) You will work with our leadership to develop and execute multi-channel marketing that promotes our unique brands and services offered by PriceKubecka, PLLC and PKP Technologies, LLC. Our ideal candidate will bring experience in professional services and the software industry, but what’s most important is someone with a collaborative, and can-do attitude.   The right candidate will be proficient working with HubSpot CRM, HubSpot Marketing, ZoomInfo, WordPress.  They will also be knowledgeable on the use of digital marketing and contact list procurement. This position offers you opportunities for growth as an individual and as a professional. Primary Duties and Responsibilities: Collaborate with the firm leadership to design and lead national marketing strategies focused on employers who require an Employee Benefit Plan Audit and CPA firms looking to find software to better perform their audits.  Drive integrated, multi-channel marketing campaigns including emails, webinars, events, trade shows, speaking opportunities, and industry events, digital/social programs/advertising, content syndication, or web presence Manage and mentor small team of marketing colleague(s). Develop and execute lead generation and lead nurturing campaigns to include email, events, sponsorship, and digital programs Lead development of content marketing campaigns working with internal experts and contracted content writing services. Track and measure results of all national marketing programs against defined success metrics. Have knowledge of, and demonstrate leadership in, all department and firm processes pertaining to use of CRM, project management, and marketing automation software. Assist with managing marketing automation system and budget, maintaining all marketing collateral, and support all communications initiatives, internally or externally. Qualifications: Bachelor’s degree in business, communications, marketing, or related field. 5 plus years of experience and track record of success in professional services marketing, B2B marketing. Experience marketing technical solutions is a plus. High level of demonstrated experience building integrated marketing campaigns. Clear, concise, and persuasive business communication skills. Proof reading skills are a plus. Strong strategic skills – ability to plan, strategize, and identify key issues or obstacles to success. Innovative thinker with ability to identify new strategies, programs and tactics, and then execute them to generate a positive ROI. PriceKubecka, PLLC provides a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on a providing health and financial stability throughout the employee’s career. Work life balance