Senior Strategic Manager of Marketing for Providers | CVS Health

CVS Health

Rhode Island, Job Description Job Overview CVS is currently seeking its next Senior Strategic Manager of Marketing for Providers. In this role, you will support enterprise-wide marketing communication efforts for Aetnaâ™s national network of healthcare professionals. As a leader you will work with all provider-facing business partners to develop and execute marketing communication plans that align to business strategies. An exciting part of this role will be to ensure the Aetna/CVS Health story is clearly articulated to providers within Aetnaâ™s network while attracting new health care professionals to work within Aetna/CVS Health. As an experienced communicator you will also have an opportunity to improve the communications quality and clarity that will ensure consistency of brand tone and marketing integration across CVS Health entities to the provider audience. Candidates with previous healthcare organizations experience which includes direct communication to providers are highly encouraged to apply. THIS POSITION IS FULLY REMOTE AND OPEN TO ALL APPLICANTS WITHIN THE UNITED STATES. Example of Essential Duties: ⢠Develop the overall marketing plan recommendation and execution of that plan across communications channels. The plan should include applying a provider segmentation, improving personalization of communications and channel optimization and include metrics for evaluating impact. ⢠Lead the day-to-day provider-targeted marketing and communications for Aetna across multiple channels, aligning to business strategies and direction. This includes developing digital communications to enhance the provider experience on and the Aetna provider communications hub. ⢠Ensure timely and accurate completion and publishing of all provider compliance and transactional communications, in partnership with business partners and marketing operations team. ⢠Identify opportunities for improving effectiveness and efficiency of work processes and quality of communications across channels. Required Qualifications ⢠5 years of marketing and marketing communications experience, preferably at a complex healthcare organization focused on the healthcare provider audience, collaborating with both business partners and marketing teams/leaders. ⢠5 years of developing integrated marketing communications plans and executing plans across channels. ⢠2 years of directly supervising team members. COVID Requirements CVS Health requires its Colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, or religious belief that prevents them from being vaccinated. If you are vaccinated, you are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 10 days of your employment. For the two COVID-19 shot regimen, you will be required to provide proof of your second COVID-19 shot within the first 45 days of your employment. In some states and roles, you may be required to provide proof of full vaccination before you can begin to actively work. Failure to provide timely proof of your COVID-19 vaccination status will result in the termination of your employment with CVS Health. If you are unable to be fully vaccinated due to disability, medical condition, or religious belief, you will be required to apply for a reasonable accommodation within the first 10 days of your employment in order to remain employed with CVS Health. As a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinated. In some states and roles, you may be required to have an approved reasonable accommodation before you can begin to actively work. If your request for an accommodation is not approved, then your employment may be terminated. Preferred Qualifications 8+ years of relevant work experience Experience in provider marketing and communications Education Bachelor’s degree in Marketing, Communications, Journalism or related field required Master’s degree in above fields preferred Business Overview At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.