Senior Marketing Manager | The Englert Theatre

The Englert Theatre

Iowa City, Iowa, Title: Senior Marketing Manager
Org-Chart Level: Senior Manager 
Reports to: Executive Director
Direct reports: Marketing Manager, Marketing Coordinator
 
Summary
The Senior Marketing Manager is a Senior Manager-level team member and the leader of the brand and communications strategy for The Englert Theatre. The Senior Marketing Manager works closely with the Executive Director to execute the mission and vision of The Englert, creating a balance of clear and engaging content that broadens our audience, communicates the impact of our work, and promotes our programming. 
 
Job Duties:

Strategic Planning

Tracks and reports all marketing metrics back to senior management
Continuously seeks and implements new and improved methods of marketing and communication 
Develops and communicates the organization’s overall branding strategy and priorities in print, online, via social media, and through earned coverage. 

Communications

Owns all mass communications with the public including press releases, events promotions, signage, email marketing, etc.

Donor communications

Convert ticket buyers into donors 
Enable touch points throughout the donor lifecycle
Work with the Development Director to manage donor communications and appeals

Branding

Owns the branding for all programs (educational series, festivals, development efforts)
Print resources: Annual report, Stages Magazine, Corporate Assets
Website Administration (Englert, Mission Creek, Witching Hour) in tandem with contract web developer.

Manages day-to-day marketing efforts:

Events Promotion
Budget management
Audience Management and Segmentation
Graphic Design

 
Works well on their own 
Works well with other people 
Positive, diplomatic, and honest 
Thoughtful communication skills, both written and oral 
5+ years experience in brand development, communications and marketing 
3+ years experience in project management 
Expertise in developing and executing social media strategy 
Expertise in the Adobe Creative Cloud to produce graphics, publications, and other collateral 
Highly skilled at conceptualizing and designing print and digital materials 
Advanced data interpretation and management skills 
Experience with basic website architecture and coding 
Vigilant on email and follow-up
Preferred experience in Performing Arts field, especially concert promotion

Source