Senior Marketing Manager, Instruments – APAC | Stryker

  • Full Time
  • Anywhere

, Location : Hong Kong, Singapore, Tokyo, Sydney or Shanghai What we want: Strategic thinkers. People who enjoy analyzing data or trends for the purposes of planning, forecasting, advising, budgeting, reporting, or sales opportunities. Motivated product launchers. People who bring strategic direction and drive for execution to ensure products are developed and launched with precision. Curious learners.  People who seek out cutting-edge research and information to expand and enhance their ability to be ready for what’s next. Collaborative partners.  People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices. Main purpose of the role: To promote MedSurg portfolios across Asia Pacific and further drive the business growth in APAC regions: Partner closely with the country sales and marketing teams to plan and execute the market development necessary to grow our MedSurg portfolio across priority markets in China, Japan and SSP, and primary emerging markets in India and East Asia Support and accelerate market adoption activities in the interest of capturing share for launched products/existing portfolio in priority markets in China, Japan and SSP, and primary emerging markets in India and East Asia Streamline and standardize country sales and marketing teams’ business case development for being included in initial launch phases Identify opportunities to increase speed to market and enhance commercialization efforts for future product lines Develop long term business plan/portfolio including required investments, resources and timelines along with sales and market share targets Link and coordinate between these markets and the product division to ensure product knowledge and technology expertise are transferred and scalable . Support the development and build capability of local in country sales and marketing teams Key areas of accountability: Develop our MedSurg markets in Asia Pacific Focus on the priority markets of Japan, China and SSP and work closely with the leadership teams to develop a clear product portfolio strategy for key product portfolios, including neurosurgical and ENT devices Develop Single use vs Reusable business case on Sonopet iQ tip (RFID), together with China and India, and potentially East Asia regions, and communicate closely with product division to explore the opportunity to develop reusable options. (Work closely with Endoscopy/Sports Med division as well) Develop a regional surgeon education training program, with training needs identified and training programs budgeted, well planned and coordinated and aligned with the product portfolio priorities Work with the country management teams to develop the appropriate commercial model for each market – go to market model, role of dealers and agents, pricing, positioning and promotional activity Develop launch plans as well as post market support and resources required including coordination with supply chain and operations teams, technical service, and clinical support Develop and co-ordinate a sustainable education and training program for the sales and marketing teams to ensure product knowledge excellence and clinical and procedural understanding Provide a link and coordination between the Asia Pacific Markets and the Product Division Be the point of contact for Asia Pacific for all Instruments related communication and activities Collaborate with divisional teams to ensure availability and dissemination of technical support, marketing and promotional material and knowledge transfer to Asia Pacific Markets Ensure APAC inputs, such as product VOC, regulatory and regulation requirements for a successful market launch, are included in New Product Development process Coordinate surgeon training and education programs to ensure effective training and launch of the priority products at new hospital sites Coordinate and manage regional Key Opinion Leader program including education and training programs, connection and engagement with R&D teams. This includes selecting and engaging the appropriate surgeon experts as trainers and presenters, assigning and managing surgeon consulting hours and ensuring Stryker compliance protocols are met Work with regulatory teams on Instruments regulatory strategy and ensure support from product division with timely provision of required product information Qualifications and Experience          Bachelor or Masters degree, preferably in Marketing or Business          Demonstrated knowledge and application of functional and products knowledge, experience with neurosurgical or ENT devices is preferred, not required          Demonstrated expertise in developing marketing plans and driving sales execution          At least 10-12 years of relevant experience with proven track record          Demonstrated ability to work with multi-discipline, multi-technology teams to drive delivery of Marketing and sales plans          Demonstrated build ability to build relationships and influence across the organization and work with different cultures          Demonstrated verbal, written, and interpersonal communication skills          Demonstrated ability to work in a team environment, interact effectively with management from other functions          Demonstrated ability to manage complex projects, be strategic and have excellent planning skills          Professional communication skills to deal with internal & external clients at the senior level          Versatility, flexibility, and a willingness to work within constantly changing environment with enthusiasm          Demonstrated analytical ability, and ability to make effective decisions          Passionate and a great sense of responsibility