Senior Marketing Manager, HMX and Corporate Learning | Harvard University Medical School

Harvard University Medical School

USA – MA – Boston, The Senior Marketing Manager, HMX, and Corporate Learning are a marketing professional with proven experience managing and executing integrated marketing activities to reach diverse audiences of corporate learners and emerging health care professionals. They work with colleagues across the Office for External Education to generate awareness and demand for a complex portfolio of mission-centric learning offerings. They also manage full-cycle enrollment marketing campaigns to meet or exceed ambitious growth targets for an assigned portfolio of programs. The Senior Marketing Manager, HMX, and Corporate Learning are responsible for contributing toward the development and execution of the marketing strategy through which the Office for External Education will grow a new corporate learning business. This role requires superior attention to detail, an ability to meet tight deadlines, deliver thoughtful analysis, and concurrently lead a range of marketing and outreach initiatives. Managerial acumen and a high level of professionalism in dealing with senior HMS leaders is critical. The successful candidate for this role thrives working in a matrixed organizational environment with multiple stakeholders who have different priorities. The External Education Marketing team is a fast-paced, high-energy, and collaborative workgroup. Integrated channels for achieving marketing and communications objectives include advertising, email marketing, lead generation, content, digital marketing, and social media. This position is based in Boston, but the work may be done fully or primarily remote. Any remote work must be performed in a state in which Harvard is registered to do business (CA*, CT, MA, MD, ME, NH, NY, RI, and VT). Individual flexible and remote work options for this role will be discussed during the interview process. *Note: Harvard employees working in California must be exempt. The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard’s Vaccine & Booster Requirements . Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University’s COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University’s Bachelor’s degree and more than 5 years of relevant experience. Ability to manage internal talent and external vendors/service providers to achieve goals Hands-on experience with marketing channels and tools including digital media, CRM systems, social media, blogs, traditional advertising, SEO/SEM Evidence of success in project management for complex projects, with a demonstrated ability to initiate and implement projects while working to deadlines on a variety of tasks and projects simultaneously Experience with product/program launches and management Experience in executing strategic plans, communication plans, quality controls, feedback mechanisms, and project schedules Demonstrated understanding of branding and identity development Proven record in producing usable reports on web analytics (including Google Analytics and Google AdWords), direct marketing, feedback surveys, social media metrics, and marketing dashboards. Ability to interpret analytics results, assess campaign effectiveness, and adapt campaigns to achieve goals Experience managing content within content management systems Experience utilizing social media management tools EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.