Senior Manager, Trade Show Marketing | Plastics Industry Association

  • Full Time
  • D.C.

Plastics Industry Association

D.C., The  Plastics Industry Association (PLASTICS)  is a D.C.-based trade association that supports the entire value chain for the $432 billion plastics industry including nearly one million workers in the United States.
PLASTICS is growing and is looking for a  Senior Manager, Trade Show Marketing .
The PLASTICS Events Marketing team is an ambitious team responsible for the strategic development and implementation of multichannel marketing campaigns in support of approximately 20 topical in person and virtual meetings and events, including the association’s signature global triennial B2B trade show. This position will help develop and implement strategies and tactics to position the trade show as the premier trade event in the plastics industry for education, networking, and innovation, ensuring continued growth in attendance, exhibitors, and sponsorship sales.
Key Responsibilities

Responsible for the management and execution of integrated marketing campaigns for the organization’s global trade show. Manages all phases of promotional tactics including messaging, concepts, design, production, and distribution leveraging all appropriate traditional and innovative marketing channels: email and email automation, web, print collateral, organic and paid social media, digital and print advertising, digital media (e.g., SEO, SEM, display and native, retargeting, geotargeting, geofencing), and event mobile applications.
Collaborates with approximately 50 external publications and associations via in-kind trades, institutional newsletters, and event calendars.
This position will work cross-functionally to promote the trade show by developing long- and short-form content, press releases, bylines, advertorials, cross promotions and facilitating interviews with stakeholders and industry influencers and thought leaders.
Leads the trade show’s sales & marketing committee, collaborating with the trade show team, director of events & trade show marketing, chair, and vice chair, to develop work plans that will allow the committee to accomplish committee responsibilities effectively and efficiently for each trade show cycle.
Build buyer personas and work closely with product team and agency/vendor to build value-driven messaging to support marketing campaigns and website content.
Implement a strategy that supports account-based marketing, including ways to target and personalize engagement based on behavior and attendee and exhibitor profiles.
Collaborates with trade show team on developing a comprehensive program designed to support exhibitors in promoting their participation at the event.
Manage year-round web properties for the trade show, ensuring accurate and timely content is in place pre- and post- show and during the event.
Manage and maintain vendor/agency relationships and media partnerships, as appropriate to responsibilities.
Develops and supports audience segmentation strategies to utilize prospect lists and third-party lists effectively; research new markets and develops promotional tactics to target new audiences with appropriate messaging.
Collaborates with in-house creative/graphic design team member to manage design assets in support of select trade show events, programs, and operational needs.
Develop appropriate KPIs and establish regular cadence or analysis and reporting for marketing campaigns. Assists in developing and monitoring budgets.

Qualifications

5-7 years’ experience in marketing trade shows/events or B2B campaigns is required.
Bachelor’s degree in Marketing, Communications, or a related field.
Experience working for an association and/or marketing/PR agency a plus.
Experience with email and email marketing automation platforms such as HubSpot and MailChimp.
Proficiency in Microsoft Office Suite and Adobe Creative Suite is required.
Ability to work independently, with minimal supervision and manage shifting priorities, handling multiple assignments simultaneously; prioritize and meet deadlines.
Basic understanding of digital media channels—programmatic, native, and paid social.
Experience using and managing social media platforms—Facebook, LinkedIn, Twitter, Instagram.
Experience using Google Analytics to pivot campaign strategy and drive impact and performance.
Excellent analytical and quantitative skills with the ability to turn analysis into actionable programs and ability to use data to optimize day-to-day performance.
Excellent attention to detail, project management, and organizational skills.
Ability to successfully manage relationships with external vendors.
Ability to travel as required.

About Us
PLASTICS is a dynamic organization with an ambitious team, striving for growth and success. Together we shape the direction of the entire plastics industry. Employees can grow, learn, and impact both the industry and our association. We are passionate about sustainability and recycling initiatives.
We offer generous benefits including health, dental, vision and life insurance, competitive salaries and a 401(k) plan with employer contributions. We work hard, we play hard, and we value a work-life balance. To learn more about PLASTICS, go to plasticsindustry.org.
PLASTICS is an active Equal Employment Opportunity Employer. The organization welcomes men and women regardless of race, color, national origin, religion, age, sex, disability, veteran status or other category protected by law.
 

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