School of Public Health Marketing Manager (Marketing and Communications Pro 4-Marketing Gen) | University of Minnesota, Twin Cities

University of Minnesota, Twin Cities

Minneapolis, Minnesota, The University of Minnesota School of Public Health (SPH) improves the health and wellbeing of populations and communities around the world by bringing innovative research, learning, and concrete actions to today’s biggest health challenges. SPH includes four academic divisions and 33 internationally recognized centers that provide high-caliber research, outreach, and training. The school is ranked #11 nationally by U.S. News & World Report, and offers leading master’s, doctoral, and certificate programs, with its Master of Healthcare Administration (MHA) program ranked #2 and its biostatistics program ranked #9. As the SPH marketing manager, you will lead strategic marketing efforts that drive brand awareness, increase visibility, and support revenue-generating activities. The fundamental goal of the marketing manager is to increase our rankings, attract top talent to our school, and inspire decision makers to see the School of Public Health as a visionary leader and a trusted partner and resource. The marketing manager reports to the director of communications and is a senior strategic leader for the SPH Communications Team. This role has significant partner-facing responsibilities and requires an individual with a collaborative mindset, commitment to inclusion, and excellent interpersonal skills. You will supervise the SPH social media manager, event manager, and graphic designer as you plan and manage marketing campaigns and strategies using creative thinking, expert data analysis, strong writing skills, and a knowledge of the best practices on traditional and digital media and related platforms. In addition to paid advertising, this person will be responsible for developing an integrated marketing strategy across School of Public Health communications and marketing functions, creating a seamless experience for stakeholders. The School of Public Health is committed to antiracism and anti-oppression in our mission and operations. In pursuit of this goal, we consider an applicant’s record working with individuals from historically marginalized backgrounds and experience identifying and eliminating systemic barriers to success in an academic environment. SPH seeks to increase the diversity of its workforce, and we particularly encourage applications from those who belong to groups that have been historically underrepresented in our discipline, including those who are Black, Indigenous, and people of color, those with disabilities, and those from LGBTQIA+ communities. Please note: At this time, the University’s employment site is limited in how it collects applicant demographic information. Applicants are encouraged to provide their preferred name and/or pronouns within their attached application materials. The University of Minnesota is driven to create a diverse workforce of the future where people are engaged, connected, thriving, and achieving. This position is based in Minneapolis on the East Bank of the University of Minnesota Twin Cities campus. The SPH marketing manager may be able to work a hybrid schedule, especially if they have care responsibilities and/or disabilities, with some time in the office to demonstrate accessibility and flexibility. Starting salary range: $80,000-90,000 Marketing & Advertising Strategy — 40% Partner with the SPH Director of Communications, Leadership Team, and Student Services Center to define current organizational opportunities and identify emerging opportunities to support growth of the school’s brand, engagement, and enrollment objectives.  Develop and implement integrated marketing strategies, campaigns, and tactics to advance the school’s goals and mission and ensure a unified, holistic message across all channels. Coordinate with the SPH Communications Team to support tactical implementation of marketing communications strategies. Facilitate leadership/stakeholder approvals of marketing strategy, content, and deliverables. Measure and report on marketing campaigns and initiatives to demonstrate contribution to growth of the school’s brand and enrollment objectives.  Manage budgets, milestones, and deadlines for multiple simultaneous projects; measure and report results; and craft recommendations for future growth. Manage relationships with agencies and outside partnerships that contribute to the School of Public Health advertising campaigns. Oversee strategic external events and trade show activities, coordinating planning with sales personnel and suppliers. Content Development — 40% Lead and implement all areas of marketing content, design generation, and distribution across various media platforms (web, print, podcast, social media, email, etc.) Develop key messages, differentiators and value propositions related to the school and its offerings. Ensure alignment with the school’s visual brand identity in all materials and publications (including digital media, ad campaigns, print publications, photos, videos, and promo materials). Oversee archival and maintenance of digital marketing assets and content. Supervision and Communications Integration — 20% Supervise three full-time employees who manage social media, events, and graphic design. Develop a solid understanding of communicating through a DEI lens, then work to embed those principles into marketing materials. Work with members of the SPH Communications Team to support/maintain internal processes and practices, as well as develop new approaches to improve efficiency, responsiveness, and strategic communications.  Provide training and consultation to administrative units, academic divisions, degree programs, and research centers about integrated marketing strategies and/or usage of various marketing platforms such as the School of Public Health website or the school’s email marketing service provider. Work with the Communications Director to develop, execute, forecast, and manage the school’s marketing and advertising budget. ** The employer reserves the right to change or assign other duties to this position ** 1. Reports to the SPH director of communications 2. Supervises social media manager, event manager, and graphic designer 3. Will be a member of the SPH Communications Team, the central public relations, marketing, and communications department of the school 4. Will develop and maintain strong, positive working relationships with other members of the SPH Communications Team and with faculty, staff, students, and leaders Required Qualifications: BA/BS degree in Communication, Journalism, Marketing, Art, or related field. Minimum 6 years of professional marketing and communications experience.  Supervisory experience. Demonstrated ability to create and implement short- and long-term marketing plans and campaigns. Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences. Highly collaborative style, ability to establish and maintain effective working relationships with internal colleagues, external partners, and the public. Strong organizational, project management, and problem solving skills. Experience working with an advertising agency and/or internal advertising professionals. Proficiency with customer relationship management (CRM), email marketing tools, and digital analytics platforms. Experience writing content for ads, web, and other marketing pieces Preferred Qualifications: Experience with Google Analytics, Google Tag Manager, WordPress, Drupal, and SalesForce CRM. Up-to-date expertise and knowledge on the factors that drive SEO. Marketing experience within a higher education, healthcare, or agency setting. Understanding of website architecture and constructs, including basic knowledge of HTML and pixel tracking.