Addison, Texas, Overview: Looking for a new opportunity to utilize your creativity, passion, and marketing expertise with the opportunity for growth? AMLI has a unique opportunity for a marketing professional to oversee our Dallas portfolio of apartment communities. AMLI is a brand name representing high quality, exceptional service, and superior value for our residents. We are a leader in sustainable LEED & ENERGY STAR certified luxury apartment communities. AMLI encourages forward-thinking and new ideas, creating a culture that values employee contributions. As the Regional Marketing Manager you will be responsible for driving the overall strategy and management of all marketing efforts in Dallas; inclusive but not limited to online and offline advertising campaigns, SEO/SEM, social media, reputation management, content marketing, outreach/field marketing and general brand awareness efforts. Other responsibilities include: Identify competitive positioning and market in tandem with the national AMLI Brand. Develop programs to generate traffic. Responsible for ongoing measurement, analysis, and interpretation of all marketing channels. Develop recommendations and adjust strategies based on leading indicators. Develop strategies targeting local employers, locators/realtors, local businesses, and event marketing efforts. Identifies opportunities for public relations and implements promotional community events to get additional exposure for AMLI. Guide on-site content marketing efforts through social media, email, and text communications. Build / Monitor /manage marketing expense budget. Manage or support any outside agency usage (primarily used on lease-up properties). Lead technology implementations that streamline and improve the consumer journey. Spearhead local strategy for reputation management. Support the training efforts of new employees on marketing programs. Requirements : Bachelor’s Degree in Marketing, PR, Communications, or Business preferred with five-plus years of marketing or related experience and/or training; or equivalent combination of education and experience. Experience in SEO/SEM and analysis is strongly preferred. Travel limited … up to 10%. Compensation and Benefits: AMLI offers the following benefits to meet the needs of AMLI employees and their families: Flexibility to Work from Home – up to 2 days a week Medical, Dental, and Vision Coverage 401(k) Company Match Life Insurance, Long Term Disability, Short-Term Disability, and Parental Leave Apartment Rent Discounts Tuition Reimbursement Time Off – Vacation, personal, sick, and company holidays AMLI Residential is an equal employment opportunity employer that encourages personal and professional development. Come join our team of professionals and discover the boundless opportunities here at AMLI.
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