Regional Marketing Director in Washington, DC at Cushman & Wakefield | Cushman Wakefield Multifamily

Cushman Wakefield Multifamily

Washington, D.C., Job Description PROPERTY NAME: Regional Office – Maryland Essential Functions/Responsibilities: Work with Regional Property Managers and Property Managers when they create and implement strategic marketing plans. Assist in the development of community marketing budgets. Operate within this budget and make recommendations for marketing (advertisements, collateral, promotional events and gifts) as necessary. Assist in creation/or review of a detailed calendar and log of outreach efforts for each community. Coach community staff on how to properly engage, track and follow-up with neighborhood outreach efforts. Monitor neighborhood outreach log that is maintained by each community on a weekly basis. Provide feedback and coaching as necessary. Work with onsite teams and vendor to ensure marketing collateral is correct and fits within the property and Pinnacle’s brand standards. Spot check and provide feedback on the advertising checklist and Craigslist postings for all communities. Monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic. Maintain knowledge of competitive market conditions. Obtain and review a copy of the market survey for each community. Knowledge of and ability to extract management information from all management sources and systems and ability this data to each community’s marketing needs. (Review analytics and make recommendations) Support marketing initiatives at the community level by reinforcing monthly marketing calls, new resources/roll-outs and providing training and coaching to staff as necessary. On a limited basis, review collateral material from both internal and external graphic design and printing sources. Provide feedback to ensure all marketing communication material adheres to brand standards. Recognize any collateral or business practices that are not in accordance with Pinnacle’s brand standards or other requirements. Provide assistance in updating these items to the company standards. Understand various marketing products to be able to ensure correct pricing, availability, photos, etc. is being shown online. Assist with facilitation of monthly marketing calls. Ability to troubleshoot a struggling asset and come up with an action plan to increase occupancy, resolve challenges, etc. Attend bimonthly RVP calls with your regions. Prepare discussion materials for Regional meetings. Monitor the execution and completion of tasks identified during these meetings or calls Encourages a direct and positive relationship between community and company. Continually research and make recommendations on new opportunities and marketing channels in the local market. Performs any and all other projects and tasks as directed. Job Requirements Education and/or Experience: College degree or 3 plus years of industry experience in a marketing discipline. Property and marketing experience preferred. Knowledge of Yardi product suite is a plus Skills/Specialized Knowledge: MS Office (Word, Excel, and PowerPoint) Group facilitation Excellent written and verbal communication skills Take initiative and work independently while contributing to the overall success of the Pinnacle marketing department and team. Effectively organize, prioritize and time manage workload Maintains discretion in working with sensitive and confidential information. Other Requirements: Positive attitude, flexibility, and ability to multi-task Mental Functions: Work is of high mental demand and attention focus, requiring ability to multitask and prioritize work with accuracy and clarity. Must be able to understand and relate to the concepts behind specific ideas. Work Environment: Normal office work environment with little or no exposure to undesirable elements. This position also requires travel within the communities within your region. Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law. In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, email or All inquiries not related to accommodations will go unanswered.