Product Marketing Manager – Financial Solutions | Selby Jennings

  • Full Time
  • London

Selby Jennings

London, United Kingdom, Responsibilities of Product Marketing Manager: This is a delivery role – responsibilities will include and are not limited to and may change depending on business needs: Update existing and develop new product collateral Maintain Wikipedia page and product descriptions on vendor and customer pages Update all product pages on the corporate website Work with Brand Marketing, Design, and Writer to execute and deliver on BAU activities including companies platform home page updates Manage relationships and collaborate with Sales and Account teams, Product and Technology on deliverables Create product customer communications relating to Product enhancements and launches Support the content and creative delivery e.g. sourcing images of client touchpoint program – Client Connect Identify, track and report on key metrics to gauge success of product marketing campaigns Deliver and take ownership of elements of launch plans of new products and enhancements to existing products Develop internal tools and external collateral including videos to support the product enhancement and launch promotion. Skills, Knowledge and Experience Five years’ B2B professional experience to include 2+ years of product marketing experience Experience of marketing enterprise-level SaaS or B2B tech products preferred Degree qualified in relevant disciplines e.g. business, marketing Experience of working as part of a cross-functional team across geographies Strong communication, people and stakeholder management skills Working knowledge of CRM, marketing automation and social media tools – Salesforce, Pardot, Google Analytics, LinkedIn and Twitter Strong data analysis skills and ability to extract insights from marketing automation and CRM platforms Excellent project management skills – ability to deliver projects to cost, time and quality Working knowledge of SEO, WordPress and Adobe PRO DC Demonstrable experience of working within a Product function Ability to use media applications such as Canva and Powtoon to create engaging digital assets such as infographics, short videos and animations

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