Product Marketing Manager – Conference & Events | American Health Information Management Association (AHIMA)

  • Full Time
  • Remote

Remote, The American Health Information Management Association (AHIMA)  is the leading voice and authority in the ever-evolving space of health information, wherever it is found—the underpinning of personal and community well-being as well as research and healthcare innovation. While our history as educators and advocates for health data and information reaches back to 1928, our focus is on forecasting and shaping the future of both healthcare and our own business.
We are looking for a  Product Marketing Manager – Conference & Events  to join our team. 
The  Product Marketing Manager  for  Conference & Events  will play a pivotal role in repositioning, messaging, and branding AHIMA as a global market leader and requires both B2C and B2B expertise.
The person in this role is an experienced events marketing leader who thrives in a nimble and dynamic environment and understands the full event marketing lifecycle: driving strategy, messaging, execution, and post-event analysis of key AHIMA events including but not limited to:

AHIMA Annual Global Conference 
Annual Advocacy Summit 
Health Information Professionals (HIP) Week 
Assembly on Education 
Component State Association Leadership Symposium
Future virtual, hybrid and live events that contribute to thought leadership  

You will work cross-functionally, collaborating with multiple stakeholders, namely the meetings team, AHIMA subject matter experts, B2B sales, and the marketing team to co-create world-class content, experience journeys, and messaging to ensure that the breadth and depth of thought leadership content and AHIMA flagship products are reflected in event marketing content. 
This is a “roll up your sleeves” type of role, requiring resourcefulness – knowing how to find the right person to do the right thing (or doing it yourself) is critical. The ideal candidate will be on a mission to take our conferences and events to an entirely new level of innovation, creativity, engagement, and financial return.
If this sounds like the next step in your career, we’d like to invite you to continue to read below and apply!  
ROLE RESPONSIBILITIES

AHIMA Global Conference Management and Implementation:

Create a comprehensive marketing plan with deadlines for key deliverables to ensure target dates are reached for each specific promotional tactic including the on-site experience.
Serve as point of contact for event marketing inquiries from internal staff, members and stakeholders to ensure their business needs are met on time and on budget per the marketing plan.
Lead the annual global conference marketing life cycle using a high-quality standard operating procedure. 

Return on Investment (ROI), Quality and Outcomes:

Leads AHIMA event marketing life cycle. 
Working in close partnership with appointed teams, manage event budgets, timelines, and project deliverables in a clear and transparent manner, with focus on delivering high quality leads and generating pipeline, while maximizing the ROI.
Manage the omni-channel experience to boost event engagement and ROI, including digital and email marketing, media and advertising, content marketing, social media, and brand development.

Develop Key Event Messaging: 

Develops single source of truth “Key Event Messaging Houses” for use across the Association, which will be applied consistently across programs and event products. Ensures global consistency to brand guidelines.
Serve as the team’s expert to find efficiencies, implement best practices, work cross-functionally, define, and execute the conference goals, messages, audience generation/campaigns, speaker plan, collateral, website and registration, and attendee experience.
Lead the strategic planning for annual and quarterly events calendar and budget: develop a 12-month event content journey and calendar to deliver connected, cohesive content to gain the respect and attention of members, other target audiences, and sponsors. 

  QUALIFICATIONS

Bachelor’s degree required. Marketing, communication, journalism or equivalent preferred.  

5+ years’ experience, deep and wide expertise with B2C and B2B audiences, as well hybrid, virtual and live events. Association experience preferred.

Healthcare industry knowledge  required , particularly to write targeted messaging – must know the acronyms, language and basics and the variety of audiences in the industry. 

Adaptability to a changing industry – demonstrates innovative ideas, moments where risks had to be taken for the growth of the organization. 
Demonstrated success in marketing for educational events, conferences, conventions and/or tradeshows (2500-5000 attendees and sponsors), including planning, messaging, execution, reporting and revenue growth. 
Excellent written and verbal communications, and project management skills.
Solution-oriented self-starter who gets along well with others and balances outcomes and process.

Experience with various marketing technologies/platforms such as CRM, Cadmium, Umbraco, Monday.com, Asana, HubSpot, etc. Strong Microsoft Office skills.
Ability to accurately manage multiple long-term multi-stage projects in a time sensitive environment, on time and on budget in close partnership with other teams 

AHIMA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, gender identity, race, color, religious creed, national origin, age, sexual orientation, physical or mental health disability, or protected veteran status.
Learn More About the Industry We Serve
Health information and data professionals work at the intersection of healthcare, technology, and business. While patients don’t often see them on their healthcare journeys, these professionals see patients in a way no other healthcare professional does. They see patients’ sensitive health stories. Health information professionals understand that health information is human information, and ensure that it remains accurate, accessible, protected, and complete—at all times.

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