Product Marketing Director, Vector Borne | Abbott


Lake Forest, Illinois, Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries. DO WORK THAT MATTERS: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries. About Abbott Diagnostic testing is a compass, providing information that helps in the prevention, diagnosis and treatment of a range of health conditions. Abbott’s life-changing tests and diagnostic tools give you accurate, timely information to better manage your health. We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people. Abbott Rapid Diagnostics is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry leading technologies. The position of  Product Marketing Director, Vector Borne  within our Infectious Disease Emerging Markets business located in Lake Forest, IL.  In this role, you will own Vector-Borne Diagnostics Franchise (Malaria, Dengue and other less common vector borne diseases). Develops and drives long term strategy and roadmap. Leads marketing activities to achieve growth objectives. Vector-borne diseases are human illnesses caused by parasites, viruses and bacteria that are transmitted primarily by insects (e.g. mosquitoes) and arachnids (e.g. ticks). Every year there are more than 700,000 deaths from such diseases. Abbott’s Vector Borne franchise includes an array of rapid tests for the main diseases, Malaria, and Dengue, as well as less common ones, such as Zika, Chikungunya, and other Neglected Tropical Diseases. WHAT YOU’LL DO – Develop franchise strategy, in close collaboration with other functions and leaders – Define and drive future product roadmap to meet growth goals – Contribute to business strategy from the Oncology franchise’s perspective – Drive and coordinate franchise-specific marketing activities, promotions and projects with other functions – Maintain effective internal alignment on growth goals, messaging and positioning with all relevant functions and internal stakeholders – Be the internal champion for customer needs. Drive connectedness with both customers and sales. – Establish market research needs, commission and execute research as needed – Drive segmentation, targeting and positioning through quantitative and qualitative analysis, segmentation tools as well as customer and sales insights – Develop and own branding and messaging for competitive advantage – Articulate differentiated value propositions for target customer segments – Develop global launch plans, articulated by region, and drive them in close collaboration with sales, R&D, Regulatory, Medical Affairs, and others… – Develop and leverage relationships with key opinion leaders and influencers among customers – Leverage health economics and evidence building for competitive differentiation and market creation – Define clinical studies key outcomes and focus to substantiate value proposition – Develop, refine and iterate marketing plans to achieve growth goals – Drive execution of marketing plans with internal and external partners – Plan and execute promotional campaigns, with materials and collaterals – Maintain accurate and current competitive intelligence, pre-empt competitors  and develop appropriate and timely responses   EDUCATION AND EXPERIENCE YOU’LL BRING Required – Bachelor’s degree required – Advanced degree preferred (e.g. MBA) – 8+ years relevant commercial experience (e.g. marketing, sales) – Successful track record in medical, devices, or diagnostics fields Preferred – Deep Marketing skills: strategy, branding and tactical execution. – Market- & customer-oriented: translating customer and sales input into actions – Analytical: synthesizing and utilizing data to derive actionable insights – Collaborative: able to work closely with a range of cross-functional partners – Organized and able to effectively prioritize – Self-starter with a hands-on & can-do mindset: willing to own up and get personally involved to resolve issues – Fast learner, intellectually curious and agile: able to quickly grasp and apply new scientific, clinical, or business concepts – Effective in regulated environment: maintaining compliance while achieving commercial goals – Travel as needed, approximately 30% of time WHAT WE OFFER At Abbott, you can have a good job that can grow into a great career. We offer: Training and career development , with onboarding programs for new employees and tuition assistance Financial security through competitive compensation, incentives and retirement plans Health care and well-being programs including medical, dental, vision, wellness and occupational health programs Paid time off 401(k) retirement savings with a generous company match The stability of a company with a record of strong financial performance and history of being actively involved in local communities Learn more about our benefits that add real value to your life to help you live fully: Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.