Charlotte, North Carolina, Job Description Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as ‘Personal Cell’ or ‘Cellular’ in the contact information of your application. At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you. Wells Fargo’s Consumer Lending businesses empower millions of customers to achieve their dreams every day. Whether it’s buying a home, purchasing a car, funding a significant purchase, or making important daily credit card purchases, Consumer Lending provides important credit products and services that help our customers succeed. The group includes Home Lending, Auto, Credit Cards, Retail & Merchant Services, Personal Lending, Consumer Lending Control, and Consumer Lending Shared Services. The Consumer Lending team partners with other businesses across Wells Fargo to create and deliver transformational experiences that help customers gain access to credit. The vision for the Consumer Lending business is to leverage technology and data to make it simple for customers to easily access credit when and where they need it. Consumer Lending serves customers across the country through our distribution network of more than 5,300 retail banking branches and Home Lending offices as well as online and digital channels. Wells Fargo’s Merchant Services organization is nationally recognized for its ingenuity and reputation as a leader in the electronic payments industry. We are searching for a senior Marketing Program Manager (Marketing Program Manager 3). Reporting to the incoming Merchant Services Product Marketing & Engagement Initiatives leader, this position will drive development and delivery of effective product value propositions and positioning, as well as customer-facing product materials and collateral. The ideal candidate will have demonstrated success in delivering and continually refining value propositions in the financial services and/or payments industry, preferably targeting a business segment (from small business to corporate). Key areas of work include: Developing and delivering effective value propositions at both the Merchant Services category level and product-specific levels in collaboration with Small Business Segment, Wholesale/Treasury Management, and Enterprise Marketing Understanding and analyzing market trends and the competitive landscape, and translating into strategic direction and programs Creating compelling customer-facing product materials Providing thought leadership for strategic approaches for earned/paid media opportunities as well as Wells Fargo’s own channels Partnering with related lines of businesses to share practices, develop & deliver successful integrated programs, and deliver consistent customer experiences, where applicable Preferred locations are in Wells Fargo hubs including Charlotte, Concord, Minneapolis, Phoenix, and San Francisco. The position includes a 5-10% travel requirement in a typical (non-Covid) environment. Required Qualifications 7+ years of marketing experience Other Desired Qualifications Strong experience in the payments industry and/or in marketing to business segments, including understanding of key drivers 3+ years experience in designing, delivering, and continually refining product value propositions and positioning, including conducting competitive analyses and managing primary research 5+ years of proven successful track record in product marketing strategy, program development and execution Expertise leading complex initiatives from concept development through implementation, including hands-on management to deliver under deadlines Ability to mobilize resources and cross-functional teams while operating as an individual contributor Proven success initiating and guiding data analyses in order to identify opportunities or understand issues, and develop insights and innovative recommendations Strength in analyzing complex issues and solving problems despite ambiguity and without defined process Facility in influencing peers, partners, and senior leaders to gain buy-in for new ideas or initiatives Outstanding verbal and written communication skills including well-honed presentation skills Results-oriented focus and an industrious self-starter Comfort in a collaborative, matrixed environment Adaptability in a very dynamic environment Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills Job Expectations Ability to travel up to 10% of the time Disclaimer All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act. Relevant military experience is considered for veterans and transitioning service men and women. Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
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