Marketing Specialist | University of Wisconsin, River Falls

University of Wisconsin, River Falls

River Falls, Wisconsin, Appointment Type: Academic Staff-Fixed Term Renewable FTE: 100 Position Summary: This position provides marketing support for all Continuing Education (CE) programs and services, focusing on adult and non-traditional students, as well as youth-oriented programs. The primary focus is on designing and implementing marketing strategies to increase enrollment and matriculation from non-traditional student populations including adults, returning students, and veterans in credit and non-credit programs. The marketing specialist will create and manage marketing campaigns, in coordination with the institutional University Communications and Marketing ( UCM ) office as needed and will meet with staff and academic partners to optimize the success of these projects. This position is responsible for auditing and maintaining CE program websites and social media platforms, ensuring adherence of the same to UW-River Falls institutional standards and policies, and directing the development of new content for these channels. The marketing specialist also oversees all digital and print advertising, print production, mail or electronic distribution, and coordination of promotional events. The marketing specialist will facilitate market research as needed, monitor and report on performance analytics as well as provide training for staff to understand and evaluate those efforts. This person will engage and cooperate with other campus offices to disseminate information about Continuing Education programs and services. Finally, the marketing specialist is a key member of the Continuing Education team who must possess above average communication skills and strong analytical and critical thinking skills while balancing a fast paced and varied workload. Knowledge, Skills and Abilities: Qualifications Required: A bachelor’s degree in marketing or related field 3 or more years full-time work experience in marketing or related field Experience in website content management Working knowledge of MS Office 365, Adobe Creative Suite, HTML editors, and CMS systems. Demonstrated understanding and implementation of social media marketing ( SMM ) Ability to apply analytics to evaluate campaign success (e.g., MS Excel and Google Analytics skills) Qualifications Preferred: A master’s degree in a related field 5-8 years’ work experience in marketing or related field, preferably in post-secondary adult education Ability to conduct and/or assess market research on customer groups and trends in the marketplace regarding program potential as well as competitive analysis Understanding of identity and brand standards and demonstrated ability to adhere to standards Understanding of strategic messaging and demonstrated ability to adhere to strategy Excellent time management skills Highly organized and detail-oriented Ability to work as a key team member Strong written, verbal and interpersonal communication skills Possess strong analytical and critical thinking skills Candidates must have experience, and be able to work, with a diverse population Commitment to professional development and the goals of continuing education Special Instructions to Applicants: Applicants are required to apply online. UWRF will not consider paper, emailed or faxed applications. Applicants are required to provide: Resume Letter of interest specifying qualifications and experience (cover letter) Unofficial transcripts (official copies of transcripts will be required if hired) Names, addresses and telephone numbers of at least three references who can specifically comment upon your experience and professional preparation (references) Deadline to Apply: Initial review of applications will begin upon receipt. For full consideration, applicants should submit all required materials by May 15, 2022. Inquiries should be addressed to: Pamela Bowen Continuing Education Office View our excellent benefits at: UW-River Falls does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at 715-425-4941.