Marketing Specialist | Stanford University

Stanford University

Stanford, California, This position is open to hybrid or remote work. The Stanford Cancer Institute (SCI) is one of an elite number of National Cancer Institute-Designated Comprehensive Cancer Centers in the country and is a prominent, dynamic, growing, and complex Institute within the Stanford University School of Medicine. The SCI actively works to build synergies and collaborations among faculty with cancer-relevant expertise from four Schools and over 30 departments across Stanford University. We seek a Marketing Specialist 2 to help us enact our mission to reduce cancer mortality through comprehensive programs of cancer research, treatment, education, and outreach. Given the SCI’s mission, breadth, and depth, it employs over 325 staff members in a fast-paced, team-oriented, and forward-thinking environment with tremendous opportunities for personal and professional growth. You will be working with an unparalleled leading-edge community of faculty and staff who are fundamentally changing the world of health care in the cancer arena. Reporting to the Director of Strategic Communications, Marketing Specialist 2 will be conversant in the goals, mission, and priorities of the Institute and utilize this knowledge to inform and engage SCI members while promoting the SCI’s research, education, and community outreach to a wide variety of audiences. We are seeking candidates with excellent written skills and the ability to manage multiple strategic projects simultaneously. Our staff run toward challenges, and you will have a demonstrated history of doing the same with a high degree of professionalism, initiative, and flexibility. Responsibilities include developing and implementing an integrated marketing plan, developing and implementing marketing initiatives, publishing various communications, and managing the design and production of marketing materials. Duties include: Recommend and execute marketing strategies to meet business objectives. Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners. Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print). Oversee design and production of marketing materials from inception to deployment. Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting. Assess market opportunities and track market trends. Recommend marketing improvements based on findings. Plan and execute events to support marketing objectives. Manage vendors/consultants on specific projects. May oversee interns and other contingent staff; provide staff training. * – Other duties may also be assigned DESIRED QUALIFICATIONS: Excellent written communication and computer skills Ability to manage multiple strategic projects simultaneously and prioritize accordingly Ability to think progressively and innovatively, and challenge status quo thinking Demonstrated history of personal integrity, accountability and follow through. Professional experience in Oncology or in Academic Medical Centers preferred EDUCATION & EXPERIENCE (REQUIRED): Bachelor’s degree and five years of relevant experience; or a combination of education and relevant experience. KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED): Previous experience in product, program and/or services marketing. Ability to drive cross-functional groups toward a common goal. Experience with project management and the ability to manage multiple projects simultaneously. Understands how to implement integrated marketing programs across channels including digital and print. Experience with market research and data analysis. Demonstrated problem solver. Excellent written and oral communication and presentation skills. PHYSICAL REQUIREMENTS*: Constantly perform desk-based computer tasks. Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking. Occasionally grasp forcefully, writing by hand. Rarely sort/file paperwork. * – Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job. WORKING CONDITIONS: Occasional work on evenings and weekends. WORK STANDARDS: Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations. Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned. Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, . As an organization that receives federal funding, Stanford University has a COVID-19 vaccination requirement that will apply to all university employees, including those working remotely in the United States and applicable subcontractors. To learn more about COVID policies and guidelines for Stanford University Staff, please visit Additional Information Schedule: Full-time Job Code: 4893 Employee Status: Regular Grade: I Requisition ID: 95404