Marketing Specialist (PT) | Western Michigan University

Kalamazoo, Michigan, Major Duties: General summary:Develops and implements marketing, promotion, and communication strategies for the department or college under general supervision.Major Duties:-Develops or assists with development of promotional materials and designs for marketing projects utilizing a variety of tools.-Coordinates development of marketing and communication material and develops copy.-Writes and proofs promotional material, reports and publications, press releases, Web and social media content.-Translates message points into clear communication and meets well-defined communication objectives.-Gathers information and data for various marketing and communication initiatives.-Coordinates marketing communication activities.-Assists with planning and execution of various events.-May approve advertising within budget parameters.-May be responsible for special projects or operational services.-May supervise student employees. Minimum Qualifications: Required Education:-Bachelor’s degree in related field from an accredited institution.Required Experience:-One year’s relevant experience.

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