Marketing Specialist III – Office of Economic Development and Industry Relations | Iowa State University

  • Full Time
  • Ames

Iowa State University

Ames, Iowa, Position Information: Position Title: Marketing Specialist III – Office of Economic Development and Industry Relations Job Group: Professional & Scientific Required Minimum Qualifications: Bachelorâ??s degree and 5 years of related experience Preferred Qualifications: Five years of experience in branding, communications, marketing, economic development or other business development related work. A proven track record of taking initiative and developing relationships with key decision makers within an organization. Building wireframes or driving website development using third party vendors. Experience with social media strategy and management. Crafting presentations for leadership teams. Job Description: The Office of Economic Development and Industry Relations (EDIR), ISU Research Park (ISURP), and Digital and Precision Agriculture (DPA at Iowa State University has an opening for an experienced marketing and communications professional to lead marketing, public relations, and branding efforts. This position will create and execute the organizationâ??s marketing and branding activities resulting in increased visibility for Iowa State University expertise and economic development. This position requires: A solid knowledge of economic development Business to business marketing techniques Social media expertise Excellent writing skills to create content, presentations and speeches Utilization of performance metrics and data to evaluate the impact of marketing efforts Responsibilities: Lead a targeted social media campaign focused on educating corporate executives on the advantages of doing business with Iowa State University. Develop internal marketing strategies and initiatives to communicate the organizationsâ?? missions, performance, and university internal and external audiences, including faculty, staff and students, government representatives, businesses, media, and partner organizations. Create a comprehensive marketing plan to execute the organizationâ??s goals. Contribute to the advancement of each organizationâ??s economic development priorities as well as facilitate internal connections and contribute to initiatives in support of the universityâ??s strategic goals regarding corporate outreach.   Occasionally stand in for CRO in presentations and in corporate engagement initiatives. Create speeches, talking points and PPTs for VP EDIR, President of ISURP and coordinate with Presidentâ??s office/speechwriter to pursue EDIR messaging. Identify opportunities to develop and manage internal programs that support economic development, research park tenancy and digital ag initiatives while enhancing the visibility of these groups and advancing the universityâ??s land grant mission through participation in national or regional programs. Develop knowledge of ISUâ??s research strengths, strategic priorities, resources and facilities to help promote engagement with external stakeholders. Create and execute marketing efforts to increase the exposure of its units and regional resources to global corporate executives and site selection professionals. Practice self-direction, innovation, and vision; demonstrated ability to collaborate, as well as the ability to understand complex matters and devise successful strategies and the skills to readily resolve problems and issues. Develop performance metrics of marketing efforts to track progress of marketing initiatives and social media activity driven by Iowa State Universityâ??s targeted areas where we have global prominence and capability. Launch social media marketing initiatives targeting corporate executives with content focused on raising awareness of the Iowa State Universityâ??s competitive advantages. Communicate and present to executive committee, boards, and economic development professionals regarding internal and external performance marketing efforts. Maintain brand standards, content management, marketing assets and collateral to ensure a consistent message from the organization. In addition, this position will work with the Iowa State University Marketing and Communications Department to ensure alignment of branding and messaging where applicable. Provide strategic marketing advice and guidance to EDIR, ISURP and DPA Launch and manage the EDIR, ISURP and DPA web presence. Qualifications: Strong independent work skills with a proven track record of taking initiative and developing relationships with key decision makers within an organization. Good communication skills necessary to establish and maintain relationships, strong attention to detail, creativity and motivation to meet and exceed established goals. Excellent interpersonal skills and demonstrated excellence in interacting professionally and fostering solid partnerships both horizontally and vertically across many internal and external constituents and groups. Experience in making administrative and procedural decisions and judgments on sensitive, confidential issues, to use independent judgment, and to manage, preserve, and impart confidential information. Proven analytical/market research experience, knowledge and skills. Experience gathering data, compiling information, preparing reports, and maintaining records. Proficient skills in the use of word processing, spreadsheet, database management, and presentation software. Demonstrated success achieving measurable outreach and marketing objectives. Knowledge of and experience with current and emerging communication technologies. Demonstrated success working with diverse internal and external constituencies. A proven track record of successfully maintaining and developing business and community relationships. Strong verbal and written communication skills. Ability to vary and control nuances of tone, diction, rhythm, pace, and other stylistic features in writings. Understanding of economic development and each organizationâ??s role in the ecosystem. Knowledge of Salesforce, Pardot, CMS, and social media platforms Previous experience working with video production and editing preferred. Ability to travel normally requiring a valid driver’s license. Level Guidelines â?¢ Senior-level position possessing high-level professional and/or technical skills working independently under minimal supervision to support ISUâ??s mission and department or work unit goals â?¢ Applies senior-level professional knowledge and expertise to work requiring greater latitude â?¢ Solves moderately complex problems and regularly exercises judgment to determine appropriate action â?¢ Regularly exercises judgment to resolve problems and determine appropriate action on a broad set of issue and problems. May provide recommendations regarding problems/issues outside the bounds of defined procedures and practices   Appointment Type: Regular Number of Months Employed Per Year: 12 Month Work Period Time Type: Full time Pay Grade: PS809 Application Instructions: To apply for this position, please click on â??Applyâ?? and complete the Employment Application. Please be prepared to enter or attach the following: 1) Resume/Curriculum Vitae 2) Letter of Application/Cover Letter If you have questions regarding this application process, please email or call 515-294-4800 or Toll Free: 1-877-477-7485. Why Choose ISU? Iowa State University is committed to fostering a workplace of belonging, where diversity is celebrated and equity is a core value. Our Iowa State Employees enjoy comprehensive health and work life benefits, including medical and dental; as well as: â?¢ Retirement benefits including defined benefit and defined contribution plans â?¢ Generous vacation, holiday and sick time and leave plans â?¢ Onsite childcare (Ames, Iowa) â?¢ Life insurance and long-term disability â?¢ Flexible Spending Accounts â?¢ Various voluntary benefits and discounts â?¢ Employee Assistance Program â?¢ Wellbeing program â?¢ This job may also be eligible for flexible work schedules and flexible workplace options that may include flexible working hours and a hybrid working environment. Original Posting Date: July 18, 2022 Posting Close Date: July 25, 2022 Job Requisition Number: R9093