Marketing Specialist | AdventHealth


Davenport, Florida, Description All the benefits and perks you need for you and your family: Benefits from Day One Paid Days Off from Day One Student Loan Repayment Program Career Development Whole Person Wellbeing Resources Mental Health Resources and Support Pet Insurance* Debt-free Education* (Certifications and Degrees without out-of-pocket tuition expense) Nursing Clinical Ladder Program* Sign-on Bonus* Relocation Bonus* Team Based Nursing Model* Reimbursement for the NCLEX* * Nursing or BU specific benefits and perks Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better. Schedule:   Full Time Shift :  Days Location: 40100 US-27, Davenport, FL 33837 The community you’ll be caring for: AdventHealth Heart of Florida   AdventHealth Heart of Florida is a licensed 193-bed acute care hospital, coupled with outpatient services including imaging, rehab, lab and wound care, that has been serving the community for over 50 years. As a part of the AdventHealth network patients will have greater access to a wide range of innovative therapies, new research, leading-edge technology and an extensive team of medical specialists. High-quality care that has been recognized by the Joint Commission, the American Heart Association and the American Diabetes Association. Located in Davenport, FL., which is close to major destinations, like Busch Gardens, Legoland, and Walt Disney World, without being located in the central hub of tourism.   The role you’ll contribute: Working with the West Florida Division (WFD) Marketing team, the Specialist helps plan and execute strategic marketing initiatives for key service lines in the markets we serve. The Specialist will work collaboratively with division marketing team members, service line leaders, physician liaisons, business development, etc. to ensure the growth of volume, market share and brand awareness. The Specialist applies working knowledge of market research and analytics to develop and organize plans that competitively differentiate AdventHealth. The ideal candidate will have demonstrated enthusiasm for building strong relationships with stakeholders to advance strategic service line vision and communicating with external and internal audiences to advance the WFD goals and vision. Additionally, he/she will be a hands-on, results-oriented marketer who is passionate about learning strategy and achieving executional results. The value you’ll bring to the team: Contributes to the development and execution of annual marketing plans; including setting goals, developing strategies and tactics and tracking activities and results to ensure operational business goals are met. Collaborates with internal marketing colleagues, physicians and department leads to develop and implement community activations focused on influencing brand preference. Leads strategic event planning and speaking opportunities; creates/procures assets needed for event activation; attaches metrics and tracks event results. Sources, develops and/or nurtures relationships with community stakeholders to impact affinity for the AdventHealth brand and service lines. Maintains budget for events and sponsorships/partnerships. Qualifications The expertise and experiences you’ll need to succeed: Bachelor’s degree in Marketing or related field Organization and administrative skills with the ability to multi-task in a fast-paced environment. Foundational knowledge and skills to implement integrated marketing programs, to include marketing planning; creative concepting and execution; corporate communications; traditional, digital and social media; project management, event planning and execution; research analysis; and physician relations. Valid Florida driver’s license This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.