Marketing Specialist | Abbott

  • Freelance
  • Anywhere

Cuidad de Mexico, Ciudad de Mexico, HAVE YOU EVER DREAMT OF MAKING AN IMPACT ON THE WORLD? How? Become a Marketing Specialist for our Abbott Rapid Diagnostics. If you are inspired by our commitment to improving patient care, this role might well be what you have been looking for! HOW WILL YOU MAKE A DIFFERENCE? Abbott Rapid Diagnostics is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry leading technologies to support diagnostic testing which provides important information for treatment and management of diseases and other conditions. M ​ ain purpose of the role i s: Supporting Marketing Manager in Market analysis for countries within NOLA cluster (29 countries in LATAM), including competitors for ARDx portfolio, price sensitivity, country epidemiology and regulatory environment for the development of Marketing plans. Provide marketing training in our portfolio of products for ARDx Commercial team and distributors (products positioning, target patients, channels development, etc) Supporting new product launches and implementation of key marketing programs (Webinars, social media campaigns, promotional materials, etc) Core Job Responsibilities: This position will be responsible for: Market Analysis (epidemiology, competitors, environment) Training in Marketing strategies for Distributors and ARDx Commercial Team Implementation of Marketing Programs (webinars, promotional material development, marketing campaigns, Advisory boards) Supporting New product launches You will report to the Marketing Manager. CAN’T WAIT TO GET STARTED? To be successful in this role, you will require the following qualifications: Bachelor’s degree Years of experience: 3 years of experience in marketing of Infectious disease portfolios, POC products, Diagnostics technologies or Medical devices Fluent in English and available to travel.