Marketing Specialist (7551U), Berkeley Advanced Media Institute – 28519 | University of California Berkeley

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Berkeley, California, Marketing Specialist (7551U), Berkeley Advanced Media Institute – 28519 About Berkeley At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. The University of California, Berkeley, is one of the world’s leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles , our Principles of Community , and our Strategic Plan . Departmental Overview This position is with Berkeley Advanced Media Institute, housed within the Graduate School of Journalism at UC Berkeley, a school widely regarded as one of the top journalism programs in the United States. Berkeley Advanced Media Institute is the leading education and career development program specializing in digital media training for communication, journalism and new media professionals. Berkeley Advanced Media Institute provides online courses, workshops and corporate training in multimedia storytelling, filmmaking, social media, data visualization, video storytelling, photography, podcasting, and design thinking. We are known for our collaborative, innovative approach to identifying new content and dynamic ways of learning, networking and ultimately providing trans-formative experiences to the people and organizations we work with. With over 20 years of experience in multimedia training to news organizations, public institutions, corporations, and media companies, we continue to expand upon our expertise and programming in the ever-emerging digital media landscape. Application Review Date The First Review Date for this job is: December 29, 2021 Responsibilities Under general supervision, plans, develops and implements marketing strategies and marketing plans for Berkeley AMI. Develops and maintains editorial calendar for all media channels. Oversees WordPress website, managing content while maximizing for SEO and SEM. Drafts and/or edits copy for the website, social media, advertising, or other relevant media.This includes writing, producing, sourcing or editing text files, images, videos, audio files, and other media to accompany promotional, marketing and sales campaigns. Coordinates advertising placements and schedules, including overseeing Google AdWords. Conducts and uses basic market research and Google analytics to support and inform decision making. Oversees and manages branding identity, style, voice, colors for logos, presentation decks, graphics, document templates et cetera for external and internal constituencies. Oversees, writes and produces email marketing & newsletters, maintaining email marketing lists and identifying distribution lists for audience targeting. Required Qualifications Solid knowledge of marketing principles, concepts, strategies and best practices. Solid knowledge of institutional products and services. Knowledge of and/or ability to learn the campus including its achievements, mission, vision, goals, objectives and infrastructure. Knowledge of digital marketing strategies. Organizational skills and skills in file creation, maintenance and management. High degree of written and interpersonal communication skills. Basic knowledge of video and audio production. Skilled in editing in WordPress and SEO, and SEM. Knowledgeable in social media posting for business. Experience in email marketing and list management. Education/Training: Bachelors degree in related area and/or equivalent experience/training Preferred Qualifications Preferred knowledge with Google Analytics and Google AdWords. Salary & Benefits This position is a non-exempt, bi-weekly paid position. Hourly pay for this role is commensurate with experience up to $33.00, Grade: 19. For information on the comprehensive benefits package offered by the University visit: How to Apply Please submit your cover letter and resume as a single attachment when applying. Other Information This is a contract position at 40% FTE (16 hours a week) with 100% remote work eligibility. Equal Employment Opportunity The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see: default/files/migrated_files/ employers/poster_screen_ reader_optimized.pdf For the complete University of California nondiscrimination and affirmative action policy see: To apply, visit Copyright 2021 Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-0078d5c39ff4c74b8436b8ec9b435e3f