Marketing Program Manager | Southern Forest Products Association

Southern Forest Products Association

Louisiana, Description: SFPA is looking for a motivated Marketing Program Manager to lead and manage our digital media and promotional activity along with working collaboratively with our Executive Director to plan our biennial EXPO event. We are seeking an ambitious, results-oriented, entrepreneurial candidate with an artistic eye for digital layouts as well as strong creative writing and verbal communication skills.
 
Planning/Administrative

Develop and implement the communications plan, including budgets and timelines

Meetings and Events

Assist with EXPO marketing development: selling sponsorships; coordinate trade advertising and direct mail campaigns to attract exhibitors and attendees.
During EXPO, serve as on-site media contact and liaison with sponsors
Assist with EXPO event planning and management, including but not limited to: food and beverage, electrical, A/V, security and medical, housing reservations, temporary staffing and registration
Develop an Annual Meeting theme and manage the meeting promotion program to SFPA membership, trade press and industry using appropriate printed and electronic materials
Assist with meeting logistics, including: arranges A/V requirements, coordinate sponsorships, acquires/hires guest speakers, hire entertainment; serve as the on-site contact for sponsors, speakers and entertainment
Develop meeting materials delivered by members (podium scripts, announcements, etc.)

Writing, Editing & Publication

Prepare periodic newsletters, featuring articles, and press releases that advocate SFPA’s activities and accomplishments
Develop and produce a variety of content for web pages, email blasts, social media posts and printed publications
Assure that the content of all released/published materials reflects SFPA’s mission and program objectives
Edit staff communications upon request
Serve as editor of the SFPA newsletters, social media posts and other digital media publications
Maintain the SFPA Lumber Library with Executive Director – preparing updated editions as necessary to domestic and international publications
Maintain an adequate, documented inventory of all SFPA publications, both on and off property

Website Management & Digital Media

Supervise web page creation and maintenance of SFPA websites
Manage the operation of SFPA’s social media accounts
Serve as liaison to SFPA’s contracted website hosting, managing monthly service agreements and directing website projects
Manage SFPA email database for media contacts, newsletter mailings and all other events
Manage online member accounts, providing access to the Members Only section of www.SFPA.org
Assist members with questions about how to use SFPA web resources: Product Locators, Members Only access

Audiovisual Production

Produce or manage the production of images & graphics (for both electronic and print presentation) suitable to meet SFPA program objectives
Produce annual activity updates (highlights) for membership review and promotion
Contract and supervise vendors to produce materials outside the realm of SFPA production capabilities – audio recording, advanced video productions, etc.
Maintain operation of SFPA presentation equipment

Membership Liaison

Fulfill member requests for literature, industry facts and SFPA’s historical information
Coordinate efforts to promote SFPA membership
Coordinate Sawmill Safety Award program and other efforts to recognize member achievements: plaques and special awards, as needed
Produce materials designed to retain existing members and recruit new ones; maintains content for the SFPA Membership Packet  

RELATIONSHIPS:

Conduct activities to meet the communications objectives established by the SFPA Board of Directors
Report directly to the SFPA Executive Director
Assist all staff members in the production of communications materials, as directed by the SFPA Executive Director

MINIMUM QUALIFICATIONS:

College degree, preferably in the area of communications or journalism with at least 5 years’ experience
A solid background in all phases of industrial/corporate communications; knowledge of print and digital media production, as well as website development capability is desirable
Organizational skills to handle multiple, deadline-oriented tasks. Ability to work independently and collaborate with staff members on projects
Knowledge of the forest products industry (PR/communications capacity) would be helpful
A strong interest in meeting and events planning
Knowledge of the trade show industry (planning/vendor management) would be helpful
Must be willing to travel to trade shows and onsite visits, including travel over weekends

Preferred Skills:
Website Publishing, including WordPress
Graphic Design, Publishing Software (Adobe Illustrator or similar)
Adobe Acrobat
MS Office (Word, Excel, Outlook, Publisher, PowerPoint)
Email Marketing, including MailChimp
Google Analytics
Social Media – LinkedIn, Instagram, YouTube, Twitter

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