Marketing Product Manager | INE

  • Freelance
  • Anywhere

Cary, North Carolina, Life at INE At INE we value having an environment where employees constantly grow their skills, are encouraged, and given the tools necessary to develop professionally and personally and advance in their careers. What we’re offering here at INE, is an environment that fosters creativity and provides members of our team an opportunity to shape the future of our company. If change excites you, if you thrive in an organization that constantly adapts and evolves, and you jump at the opportunity to collaborate with colleagues on projects, then INE is the place for you. Benefits We offer some perks you’re sure to love. Our employees’ Health Care Plans are 100% employer-covered – including medical, dental, and vision, and that includes your family too! There’s a matching 401k plan as well. We ongoing professional development opportunities, and unlimited Paid Time Off! We’re currently looking for a Marketing Product Manager role. This role, reporting to the Director, Marketing and Sales Enablement, will own our marketing stack from a design and product requirements perspective, ensuring that all of our various tools work well together and augment INE’s ability to implement and optimize performance based marketing campaigns, details on sales and financial performance, and providing us with the ability to add additional features as necessary with a low degree of friction. What You’ll Be Doing Being the product champion on such systems as Salesforce, Braze, Marketing Cloud, Trade Desk, Media Math, Recurly, Optimizely, Shopify, JIRA, Support Desk and other business systems that interact with our customers and consumers. Conduct marketing, competitive product and user research. Build and maintain prioritized roadmap for multiple products Evaluate ROI of buy versus builds and present findings to senior leadership. Process, cleanse and verify the integrity of our data and data systems. Creating and communicating vision for marketing and business systems products across the organization. Guiding products throughout the full software development lifecycle. What You’ll Need To Be Successful At least four years of experience in product management required Experience with Marketing Cloud, Braze or other event-driven ESP required. Experience with managing DSP platforms is required. Experience with direct management and ownership of products in the marketing and consumer sentiment space. Experience with managing database, reporting or analytic products a major plus. Demonstrated experience managing mid to long-term product strategy Demonstrated authority in managing product with stakeholders Demonstrated experience in championing flexible process. Candidates with experience managing marketing product in the SaaS or EdTech space highly preferred. Ability to work in a dynamic and flexible environment with a start-up feel. We will roll up our sleeves to accomplish the task at hand.

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