Marketing Manager | Messina Hof Wine Cellars, Inc.

  • Full Time
  • Bryan

Messina Hof Wine Cellars, Inc.

Bryan, Texas, Messina Hof Company Overview: 
Established in 1977, Messina Hof was developed from a family owned and operated vineyard and winery in Bryan, Texas. Messina Hof is dedicated to high quality world-class wine production and genuine hospitality in its winery and resort facilities located in Bryan, Fredericksburg, Grapevine, and Richmond, Texas. Messina Hof has doubled in size since 2012, and its annual wine production has grown to more than 200,000 gallons. Messina Hof’s continued dedication to innovation, excellence, and family traditions is exemplified in its premium wines of distinction and landmark wine country destinations. It has also been continuously named the most awarded winery in Texas. Messina Hof is made up of a team of honest and passionate people of character that desire to be part of a rapidly growing company in an exciting and thriving industry.
 
POSITION SUMMARY
This position is responsible for the direction and execution of all marketing and public relations for all departments of Messina Hof Winery and the overall Messina Hof Brand.
 
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Essential Functions Statement(s)

Responsible for growth and development of Messina Hof and increased market share through data collection, strategic customer identification, promotion and marketing development, execution of plans, and communication both internal and external to our company.
Coordinate marketing and strategic sales initiatives and activities of all departments. Maintain open communication with other Messina Hof managers on execution of marketing and strategic sales plans and development of programs to achieve company goals.
Plan, organize and execute advertising campaigns, as well as create aggressive promotions and marketing strategies, and maintain master advertising calendar.
Responsible for creating and executing sales/promotional, marketing, and advertising presentations to strategic partnerships and potential clients.
Coordinate with the Messina Hof Wholesale Division to create and execute sales programs, materials, marketing, and presentations to increase sales through the distribution networks.
Responsible for identification and full support of competitions, festivals, conventions, appearances, events, and demos that create positive results for the company.
Establish rapport and maintain relationships with customers, industry partners and media
Supervise public relations and marketing employees and manage marketing internship

 

Provide any and all necessary channels of communication to all relevant contacts with the news, media and related communities
Maintain Brand standards according to documented Brand strategy, personality and values
Responsible for the timely design and creation of content for all newsletters, press releases, company marketing materials, labels, ads, radio scripts, posters, displays and point of sale (POS) materials
Ensure that marketing materials, POS, displays, and other printed materials are maintained in appropriate volume in marketing inventory and displayed in all hospitality locations.
Responsible for wine and food product label design, ordering, stocking, and tracking for all products
Execute all federal and state label approvals and maintain compliance standards and records for all products in accordance with state and federal law.
Responsible for departmental budget development and meticulous management of
Oversee communication to Messina Hof staff all items, programs, and events to be promoted, as well as all information regarding company press, accolades, product updates, or announcements.
Maintain customer database and e-mail list and coordinate weekly e-mail blasts
Responsible for company website management and development, digital content creation and management, SEO rankings, blogging and social media campaigns and digital marketing
Perform other duties as required

 
  POSITION QUALIFICATIONS
Competency Statement(s)

Related degree and/or 5-10 years of experience
Have good long and short-term memory and ability to maintain records, organize and multi-task
A basic understanding of wine sales and
Ability to problem solve and communicate effectively verbally and in writing
Able to operate a personal computer and be familiar with a variety of computer programs, including graphic design, desktop publishing, Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, Orderport, Revel, etc.
Self-motivated and able to work independently to meet necessary sales goals and deadlines
Understand fundamentals of Public Relations, how it complements Marketing and how it supports overall Brand building
Excellent communicator and relationship builder

 
PHYSICAL DEMANDS
The physical demands described her are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job the employee is regularly required to talk or hear. The employee is frequently required to stand, walk and sit. The employee is occasionally required to reach with hands and arms and stoop, kneel, and crouch. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
 
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.

Source: