Marketing Manager II | Metrolink

  • Freelance
  • Anywhere

Los Angeles, California, PURPOSE OF POSITION
The Marketing Manager II will work with internal departments and external agencies to develop and implement strategic digital marketing campaigns and programs that drive increased ridership by engaging current riders and expanding their use of the service, winning back lapsed riders, and building brand awareness to identify and entice potential new riders to try and keep using the service.
 
DISTINGUISHING CHARACTERISTICS
At this level, incumbents typically independently represent the organization; serve as a subject matter expert who possesses highly specialized knowledge, skills, abilities, and experience; are responsible for a specialty program area that has a major impact on the organization.
 
SUPERVISION EXERCISED AND RECEIVED

Receives general oversight from director or executive level management.
Responsible for supervising and monitoring performance for a regular group of employees or department.

 
ESSENTIAL DUTIES AND RESPONSIBILITIES
The duties listed below are intended to describe the general nature and level of work being performed and are not to be interpreted as an exhaustive list of responsibilities.

Manage the Agency’s digital content strategy
Strategize, plan and execute the full spectrum of digital marketing including PPC, SEO, display advertising, retargeting, social media, mobile and more
Manage and implement a social media strategy (paid and organic) across all channels including but not limited to Facebook, Instagram, LinkedIn, YouTube and Twitter
Drive digital campaign tracking and analytics, make data-driven campaign recommendations, adjust campaigns as needed, measure KPIs and report results
Identify, develop and maintain digital partnerships
Contribute to overall integrated marketing communications plans
Manage marketing/advertising agencies to complete projects within specified timelines and projected costs
Collaborate with internal cross-functional teams including communications, creative services, government relations, IT, operations as well as others to create successful campaigns and programs
Collaborate on campaigns with member agency marketing and communications representatives
Perform other related duties as assigned

 
MINIMUM JOB QUALIFICATIONS
Education and Experience

Bachelor’s degree in marketing, communications, advertising or related field
A minimum of three (3) years (5 preferred) of progressive experience in digital marketing and social media including supervising and managing staff
A minimum of three years of experience developing and managing paid and organic social media campaigns
Hands-on experience in digital advertising including SEO, paid search, digital display ads, retargeting, mobile
Hands-on experience analyzing data (including Google Analytics), making and implementing recommendations to improve customer experience and campaign effectiveness
A combination of training, education and or experience that provides the required knowledge, skills and abilities may be considered when determining minimum qualifications.  Advanced relevant coursework may also substitute for a portion of required experience
Valid Class C Driver’s License with a satisfactory driving record of no more than three moving violations and no DUI’s within the last three years

Preferred Qualifications

Experience in travel, hospitality, tourism and/or transportation industries
Experience in email marketing
Fluent in Spanish, both verbal and written communication

 
Knowledge, Skills, and Abilities
Knowledge of:

Southern California market
SCRRA policies and procedures.

Skilled in :

Strong project management skills; must be able to prioritize and manage multiple projects simultaneously
Strong attention to detail
Use of Microsoft Office suite of tools
Use of web content management systems

Ability to :

Work autonomously and navigate ambiguity (including senior leadership, MarComm team, Customer Relations, Operations, Legal, etc.)
Self-motivate with strong organizational skills
Be creative, with strong storytelling skills, preferably using social media, blogs and other digital platforms
Collaborate effectively with colleagues from across multiple business areas
Be a great communicator; strong, clear verbal and written communications skills and presentation skills
Be nimble; able to work in a fast-paced environment manage multiple projects
Work a flexible schedule with the ability to work nights and weekends, as required
Display passion and curiosity for all things marketing and digital communications

 
PHYSICAL REQUIREMENTS

Transition between a stationary position at a desk or work location and move about Metrolink facilities or other work site locations
Operate tools to perform the duties of the position; such as computers, office equipment and work-related machinery
Transport equipment or boxes up to 25lbs
Exchange ideas by means of communication
Visual acuity to detect, identify and observe employees or train movement and any barriers to movement when working on or near railroad tracks
Hear and perceive the nature of sounds when working on or near railroad tracks
Balance, ascend/descend, climb, kneel, stoop, bend, crouch or crawl within assigned working conditions and or locations

 
Working Conditions
Position requires work in a normal office environment with little exposure to excessive noise, dust, or temperature. Work may also be conducted in outdoor environments, at construction sites, Railroad Track and Right-of-Way environments, and warehouse environments, with possible exposure to individuals who are hostile or irate, moving mechanical parts, and loud noises (85+ decibels, such as heavy trucks, construction, etc.). Telecommuting may be available for this classification.
Southern California Regional Rail Authority is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the Authority will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. MINIMUM JOB QUALIFICATIONS
Education and Experience

Bachelor’s degree in marketing, communications, advertising or related field
A minimum of three (3) years (5 preferred) of progressive experience in digital marketing and social media including supervising and managing staff
A minimum of three years of experience developing and managing paid and organic social media campaigns
Hands-on experience in digital advertising including SEO, paid search, digital display ads, retargeting, mobile
Hands-on experience analyzing data (including Google Analytics), making and implementing recommendations to improve customer experience and campaign effectiveness
A combination of training, education and or experience that provides the required knowledge, skills and abilities may be considered when determining minimum qualifications.  Advanced relevant coursework may also substitute for a portion of required experience
Valid Class C Driver’s License with a satisfactory driving record of no more than three moving violations and no DUI’s within the last three years

Preferred Qualifications

Experience in travel, hospitality, tourism and/or transportation industries
Experience in email marketing
Fluent in Spanish, both verbal and written communication

 
Knowledge, Skills, and Abilities
Knowledge of:

Southern California market
SCRRA policies and procedures.

Skilled in :

Strong project management skills; must be able to prioritize and manage multiple projects simultaneously
Strong attention to detail
Use of Microsoft Office suite of tools
Use of web content management systems

Ability to :

Work autonomously and navigate ambiguity (including senior leadership, MarComm team, Customer Relations, Operations, Legal, etc.)
Self-motivate with strong organizational skills
Be creative, with strong storytelling skills, preferably using social media, blogs and other digital platforms
Collaborate effectively with colleagues from across multiple business areas
Be a great communicator; strong, clear verbal and written communications skills and presentation skills
Be nimble; able to work in a fast-paced environment manage multiple projects
Work a flexible schedule with the ability to work nights and weekends, as required
Display passion and curiosity for all things marketing and digital communications

 
PHYSICAL REQUIREMENTS

Transition between a stationary position at a desk or work location and move about Metrolink facilities or other work site locations
Operate tools to perform the duties of the position; such as computers, office equipment and work-related machinery
Transport equipment or boxes up to 25lbs
Exchange ideas by means of communication
Visual acuity to detect, identify and observe employees or train movement and any barriers to movement when working on or near railroad tracks
Hear and perceive the nature of sounds when working on or near railroad tracks
Balance, ascend/descend, climb, kneel, stoop, bend, crouch or crawl within assigned working conditions and or locations

Source: