Pittsburgh, Pennsylvania, Our client is a rapidly expanding leading end-to-end Solutions provider driving transformation and innovation for our customers to help harness change to gain competitive advantage through Advisory Services, Custom Software Solutions, Application Management and Staffing Solutions.
Founded in 1992, our client is a minority co-founded and owned enterprise and is certified as a Minority Business Enterprise with continued growth and success. They have been acknowledged on the Inc. 5000 list for the fifth time for year-over-year growth.
Our client is headquartered in Pittsburgh, PA with regional offices in Washington, DC; Philadelphia, PA; Denver CO; Orlando, FL; Charlotte NC, Chicago IL and, Virginia Beach, VA. We also have a multi-national presence in Peru, Spain and India.
What they’re looking for:
Our client currently has an immediate opening for a Marketing Manager , to help lead them to the next level of growth. This individual will develop and drive innovative Marketing strategies to support Sales, Delivery and recruitment with measurable results and data driven KPI’S through communication strategies / material, Online and Social Media presence to drive Demand Generation and Company Awareness.
Types of projects you’ll work on:
Content-Driven Marketing: Work with leadership to Create and Review Content driven Marketing to drive presence and awareness in all offerings through Blogs, Webinars, Podcast, Virtual Workshops and other platforms
Demand Generations : Create / Review all content to drive Demand / Lead generation through Direct Sales / marketing, Partner Channel and Industry / Partner events.
Data Mining of Current and Past CRM, Sales and other data sources to generate new leads and prospects.
Minority and Preferred Vendor Management , working with leadership and Sales teams to drive and expand Preferred and Minority Vendor relationships with clients.
Proposal Development : Support sales proposal and RFP response across service offering.
Competitive Research: Work with leadership to understand competitive landscape to plan continued growth in new markets and service offerings.
Social Media Presence: Create and drive strategy for Social media engagement for Sales, Recruitment and Branding through Major Social media platforms.
Event / Trade association Participation: Drive participation and/or sponsorships in Industry trade and Channel Partner events, User Groups, Speaking Opportunities and Networking events,
Analytics : Work with leadership to Drive Measurable results through Marketing Analytics to support strategies for Sales, Marketing and Customer Success ROI
Best Practices: Work cross-functionally to develop best practices and promote consistency across all practice areas
10+ years’ experience in marketing / operations / analytics / Business Development
5+ Years of Marketing experience in the IT Solutions Consulting space driving Lead generation,.
Experience coordinating events and Social Media to support Sales, Delivery and Recruitment marketing.
Experience in B2B Marketing environments, with understanding of demand generation principles (sales pipeline and lead management, nurturing, analytics, optimizing conversion through funnel)
Strong understanding of major Marketing and CRM Tools and Technology and their role (Bullhorn, Hubspot, Mailchimp/Silverpop, Constant Contact, WordPress, Adobe, Similarweb and other such tools or their equivalents)
Proven ability to manage projects, Deadlines and Budgets