Marketing Manager – Cardiometabolic | Abbott

  • Full Time
  • Gurgaon

Abbott

Gurgaon, State Not Indicated, Primary Duties & Responsibilities Formulates effective business strategies (short term and long term perspective) to deliver the top line and bottom line commitments to the stake holders, keeping in view regional & local business environment and end customer need Understands business, market needs and competitive environment to assist NSMs in selling the products and thereby achieve business objectives Proposes marketing activities for large/ corporate clients and integrates sales team’s efforts with other organized marketing activities, e.g., product launches, promotions, advertising, exhibitions and seminars Regular visit to Clients and interact with key decision makers so as to explore opportunities for further business enhancement Provides ongoing direction and support to divisional sales & marketing teams Ensures timely generation of sales forecast for budgeting, inventory levels and quotes Reviews the monthly sales MIS report (product and unit wise), and conduct comprehensive analysis to generate implications Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events, marketing collateral materials, analyst and market research management in alignment with global Corporate Identity Provide  guidance  on  appropriate  media  format,  timing,  audience  strategies,  and  other considerations for making message delivery most effective Organizing strategic national level meets such as Continuing Medical Education (CMEs), Key opinion Leaders (KOLs) led conferences, medical seminars and Road Shows at strategic client sites Devise strategic marketing plans and initiatives for specific products across regions, in coordination with the National Sales Managers. This includes corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning. Review and report on Brand and campaign performance, sales performance and customer satisfaction levels to ensure marketing strategy and direction is effective in delivering on business requirements Develop and maintain Relationships with A and A+ class customers (Corporate Customers) through personal interaction and organization of forums and discussion tables to discuss and gather product feedback and ease of use over other competitor products. Design and implement innovative marketing strategies through out of box thinking which helps in generation of sales in difficult or otherwise weaker areas Tracking  of  market  pulse  through  scanning,  monitoring  and  analyzing  trends  (through competitor tracking, market research, competition benchmarking, industry reports, etc), and provide value-add updates to Business Head Sales & Marketing & respective NSMs Devise key strategies for external communication, product positioning and branding Identify and propose strategic target markets that provide sustainable and profitable growth Formulate the brand’s long-term strategy and develop and execute marketing plans Familiarize the Sales & Marketing front line with product key features and its advantages over competitor products through continuous education and updating of sales personnel on product technology, features and usage method Develop and monitor communications policies and procedures by chart out a communications, public and media relations strategy for the SBUs products Develop official statements  on  product  and  competition  in  consultation with  the Business Head and overseeing the drafting of public releases Identify and develop strategic alliances with third party for SBU growth Propose and implement marketing strategies to increase market share for specific products / business segments and link it to the annual planning process for the SBU, Oversee   product marketing   including   product   launch   management, sales   training, presentations, sales tools, competitive analysis and general sales support Assist the National Sales Managers for the particular SBU they are aligned to, to deliver the brand’s profit, volume and market share objectives by proposing coordinated marketing efforts Researches and develops strategies and plans which identify marketing opportunities, direct marketing, and new business segment development Keep self-updated on the market activities, trends and competitor strategies pertaining to related products to understand the changing pattern of competition in order to formulate value propositions for customers and the organization Coach,  Mentor  and  provide  on-the-job  product  training  to  the  new  incumbents  in  the department through onboarding, group and individual training sessions Provide soft skills training to the Marketing and Sales department personnel by proving them constant feedback about the softer aspects of sales and marketing skill Tenders Management by ensuring tenders completion and on time submission of tenders Continuously updating distributors on new product offerings and key product features and advantages over the other available options in the market Minimum Job Requirements : Educational Qualification Science Graduate ; MBA (Marketing) is preferred E x p e r i e n c e Years: 7-10 yrs. Industry: Healthcare Competencies (Skills, Knowledge and Abilities required to competently perform the job) Good interpersonal skills Excellent verbal and written communication Excellent Presentation skills Business Awareness Planning Skills Analytical skills

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