Marketing Manager | American Academy of Sleep Medicine

  • Full Time
  • Anywhere

Southwest suburban Chicago, We are the American Academy of Sleep Medicine , an innovative professional medical association located in Darien, IL, a southwest suburb of Chicago. Established in 1975, the AASM is a professional, forward-thinking membership organization dedicated to the advancement of sleep medicine and related research. Our mission is to assure quality care for patients with sleep disorders, promote the advancement of sleep research and provide public and professional education. We represent the professional interests of over 9,000 sleep medicine clinicians and researchers worldwide and accredit thousands of sleep centers in the United States.
In pursuit of improving sleep health and promoting high-quality patient-centered care for all people, the AASM is dedicated to fostering a culture that is committed to excellence, inclusive, flexible, collaborative, appreciative, supportive, and innovative . We strive to live out these team values each day and are looking for others who would like to do the same.
The health and safety of our valued employees are of the utmost importance to us. Since mid-March 2020, we’ve gone remote with the option to work in our Darien office. We will continue this temporary work arrangement through January and will return to the office a minimum of one day a week. As a result, only local candidates will be considered for this position.
We’re looking for a marketing guru to manage the creative development of marketing campaigns to reach out to sleep physician and researcher target markets.   This person will also strengthen our brand by developing selling strategies for our educational programs, products, and services.
You already have at least three years of marketing and sales experience, including one year as a manager. You are a creative and analytical thinker who writes well and thrives on collaboration with your peers . Fit the bill so far? Then this may be the job for you!
What You’ll Do

Lead the marketing team (two direct reports) and develop short and long-term strategic goals for the department, including staff growth and development.
Develop, implement and monitor strategic marketing plans and selling strategies for the programs, products, and services offered by the AASM. Develop account penetration strategies for key target and competitive accounts. Share market research findings with appropriate departments along with field concerns, issues, and requirements.
Collaborate with internal departments to maintain continuity and messaging among all brands.
Promote AASM educational products and services to current and prospective members, patients, and other related industries. Develop compelling content and provide creative direction to engage with current and prospective B2B and B2C target audiences.
Monitor product lifecycle to ensure products are still relevant and profitable.
Monitor industry climate and trends. Recommend products and services that can be developed to increase exposure and outreach of the organization.
Partner with sales team to develop go-to-market strategies for new products and services.
Identify and pursue new income sources.
Prepare status reports, including activity, follow-up, and adherence to sales objectives.
Engage with target markets to promote educational courses and provide on-site opportunities for attendees to expand their personal development and/or practice. 
Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate AASM staff.
Participate in annual budgeting process; manage marketing budget expenses.
Some travel is required with this position (up to 10%), which may include weekends.
What we need:

Bachelor’s degree (B.A. or B.S.) from four-year college or university; degree in marketing desirable
Minimum three (3) years related marketing and sales experience
One (1) year of management experience
Experience setting up a marketing organizational structure, strategic planning, and goal setting
Professional and persuasive verbal and written communication skills
Experience working with email automation and management software (HubSpot or Salesforce Marketing Cloud)
Must thrive on open communication and collaboration
Experience with data mining
Working knowledge of social media to increase brand recognition, create opportunities for customers to convert, and increase positive engagement
Familiarity with marketing concepts such as multi-channel marketing, marketing automation, drip campaigns, and A/B testing
Proven success in initiating, developing, implementing, and evaluating marketing campaigns for meetings, products and services email, direct mail, and social media
Ability to generate leads into sales through strategic planning and effective time management
Strong customer service skills
Strong project management and organizational skills
Analytical thinker who takes initiative

What we’d love:

Basic knowledge of CRM software
Association Management Software (AMS) experience
Predictive analytics
Familiarity with Salesforce
Association experience

Aside from the great job opportunity, we offer a collaborative and fun work culture with amazing benefits.

Affordable medical & dental coverage for you and your family
Free life & disability insurance
3 weeks of PTO (personal/vacation/sick time) plus paid company & float holidays
PAID parental leave
Flex-time hours
Business casual environment
Generous 401(k) plan
Flexible spending & dependent care accounts
Discounted fitness membership
Costco membership
Weekly “Wellness Wednesdays” with virtual walk, stretch, and healthy snack breaks
Twice daily “plank breaks”
Virtual seasonal events
Annual bonus potential