Marketing Director, Coronary – Abbott Vascular | Abbott


Santa Clara, California, Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries. Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries. As part of the medical device business, our Vascular division has an industry-leading comprehensive portfolio of market-leading products for cardiac and vascular care, including products for coronary artery disease, vessel closure and endovascular disease. Our breakthrough medical technologies help restore people’s health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people. We currently have an opportunity for a Director in Marketing to lead our marketing efforts in our U.S. Coronary business.   This Director will lead a marketing team, including coaching, developing, and executing strategies to drive company objectives. You will drive business integrations to identify and evaluate market opportunities and execute growth strategies to maximize the revenue growth and profitability of Abbott’s Vascular Products.  WHAT YOU’LL DO: The Director of Marketing, Coronary, Vascular is responsible for setting the division strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value and capitalizes on and builds on the strength of the Abbott brand with a network of hospitals, physicians, and clinical professionals throughout the United States. This leader is pivotal with regard to product and market knowledge, planning/execution, and achievement of business objectives. The Director of Marketing is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation. The Director is responsible for creating and executing a multi-channel marketing strategy that incorporates content development, brand awareness, and multi-cultural and digital marketing, including the use of a variety of digital marketing channels to reach our customers. The Director of Marketing is responsible for assisting in the following activities for all products within the division: Support the sales organization in achieving business objectives. Provide leadership, development and coaching to the U.S. Marketing team. Help develop and influence the creation of sales educational/promotional pieces as appropriate. Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets. Work with a broad array or internal and external groups to assure that marketing tactics are executed. Collaborates and provides direction and input to all in-house teams such as Sales, Public Affairs, Operations, Finance, Research & Development, Quality, and Regulatory Affairs that impact the successful achievement of business objectives. Understand new products being developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle and provides similar leadership to product development team. Responsibilities for the Director of Marketing include:    Creating U.S. demand for our products in a customer-centric manner by developing and overseeing execution of the marketing plan. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion). Business Expansion: Participate in strategic planning initiatives such as portfolio management and the long-term strategic plan to ensure profitable growth opportunities are supported. Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate products from the competition in a profitable manner that adds value to the customer. Internal Communication: Responsible for creating a clear line of communication between Marketing and all other functional areas that affect the product, including providing direction to the Sales/Commercial team. External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities. Gain positive media exposure in partnership with other teams, such as Global Marketing and Public Affairs. Develop the Marketing Plan: With an eye on short and long-term goals, incorporate all aspects of the marketing mix, including a focus on multicultural and digital marketing. Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research, customer input, and other means to ensure profitable and differentiated products are delivered to market. Offer leadership to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts). Ensure Launch and Post-Launch Success: Partner with international leadership and their teams to share best practices for successful launches in other parts of the world. EDUCATION AND EXPERIENCE YOU’LL BRING Required: Bachelor’s degree in Business, Marketing, Life Sciences, Engineering, or related technical discipline. Minimum 7 years of marketing experience, with a preference in the healthcare industry. Preferred: Must have demonstrated leadership capability and an understanding of the sales process. Knowledge of regulations and standards affecting medical devices Excellent verbal, written, and presentation/communication skills Deep understanding of the complexities of diagnostics market and customer needs Ability to develop, rationalize, and present strategy. Strong analytical and computer skills, with working knowledge of financial models. Strong work ethic, self-motivation, and resourcefulness. Must ensure compliance with the Quality and all Ethics/Compliance guidelines.