Marketing Director-College of Science | Rochester Institute of Technology

Rochester Institute of Technology

Nationwide, Marketing Director-College of Science 6910BR College of Science COS Dean’s Office Detailed Job Description Reporting to the COS Senior Associate Dean and to the Associate Vice President for Marketing, the College of Science (CoS) Marketing Director is responsible for planning, organizing, creating and executing marketing activities to achieve strategic goals set by the College leadership. The College of Science (CoS) Marketing Director consults and collaborates with the CoS, the Division of Enrollment Management, and the Division of Marketing and Communications (M&C) to lead the development and implementation of a strategic, comprehensive, and integrated marketing and communication plan that targets key constituents of the College (internal and external). The College of Science (CoS) Marketing Director will manage all aspects of marketing (and communications) for the college by leveraging M relationships among CoS faculty, staff, and alumni; provide consultation; gather requirements; assemble, compare, and recommend marketing communication strategies that meet budgetary and time constraints-all while considering communication objectives, university brand, and strategic goals. The Marketing Director will support programmatic and enrollment growth efforts by planning and deploying publications, advertising, and digital and analog promotion activities and elevating the visibility to external and internal audiences. The Marketing Director will be an effective leader, providing guidance to the Web and Social Media Specialist and Events & Communications Coordinator in executing against CoS and RIT goals. Key Responsibilities: Lead the planning and execution of marketing programs and existing services from start to finish Foster a partnership within the College faculty/staff and between CoS and university partners to include but not limited to M&C, Enrollment Management, Alumni Relations, Career Services, and Development. Conceptualize and execute on multi-channel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging across all traditional and non-traditional channels, including internal communications. Manage the brand integrity within the college by getting everyone to adopt a consistent and compelling message, look, and feel that promotes awareness of RIT and CoS. Maintain a strong knowledge of competitive academic, research, and outreach programs and their offerings with a goal to increase the effectiveness of the college’s outreach at the undergraduate and graduate levels. Support programmatic and enrollment growth efforts by planning and deploying publications, advertising, and promotion activities with the goal of elevating the visibility of the CoS academic, research, and outreach programs to external and internal audiences. Make recommendations related to marketing budget expenditures and manage spending as necessary. Use data-driven understanding for planning and executing integrated marketing communication activities. Support internal marketing and communications with current students to deepen student loyalty, support student success and retention, and to foster strong relationships with future COS alumni. Department/College Description The College of Science has 800 undergraduate students, 350 graduate students and 193 faculty members. It delivers the required scientific and mathematical education for most of the programs offered at RIT. The College of Science houses four of RITs eight Ph.D. programs – color science, astrophysical sciences and technology, mathematical modeling and imaging science. The College of Science offers undergraduate and graduate programs in the Chester F. Carlson Center for Imaging Science, Thomas H. Gosnell School of Life Sciences, the School of Chemistry and Materials Science, the School of Mathematical Sciences, the School of Physics and Astronomy, and the Integrated Sciences Academy. It also offers many research opportunities and programs and houses a number of research centers and laboratories that are conducting world-renowned research. In addition to its degree programs, the College delivers the required scientific and mathematical underpinnings for most of the programs offered at RIT. Required Minimum Qualifications Education: Bachelors Degree in Marketing or related field Experience: A minimum of 5-7 years of relevant professional experience in marketing and communications Skills Must be proactive Must be creative and innovative. Must have excellent communication skills including interpersonal, presentation, and listening skills. Must have demonstrable problem-solving skills. Must be able to interpret data and synthesize trends. Must have a proven ability to work with a variety of constituents and stakeholders to achieve goals. Ability to work effectively independently and as a contributor to team efforts. Willingness and ability to learn and understand the academic, research, and outreach programs of the College of Science Skilled at organizing projects, handling multiple tasks simultaneously, meeting deadlines. Demonstrated success in digital and traditional media. Commitment to quality productions. Maintain a customer-service attitude. Continually stay up-to-date with skills and knowledge relative to the position. Preferred: Previous experience in higher education marketing and/or science communication Masters Degree/MBA Preferred Qualifications Professional Area: Employment Category: Fulltime Staff Job Function: Wage Band: 120A Required Application Documents How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number. The direct link to this posting can be found here: https://sjobs.brassring.com/ Additional Details Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the ‘Great Colleges to Work For.

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