Marketing Director | Abbott


Shanghai, Shanghai, 1.EDUCATION REQUIREMENT:        Tertiary qualifications in biomedical / engineering / medical science / human movement or related field (Coronary Care Nursing/Cardiac Technician) essential. Additional tertiary qualifications in business management are advantageous. 2.RESPONSIBILITIES:         Responsible for annual and long-term business development results Executes marketing strategies to grow the business as per the Strategic Plan and help the sales team to meet annual sales quotas and profitability. Develops and executes market strategies aimed at maximizing market share, excellent new product launches and build brand awareness and customer loyalty.  Creates and executes innovative strategic plans to support both annual sales targets and provide a foundation for long-term business growth. Develops customer relationships with the key opinion leaders (including international proctors) that influence the business. Personally, engages in developing and monitoring major strategic sales initiatives; participates in developing and managing major accounts; lead new product introductions; and works for expanding the overall market along with customer associations. Track and collate market research and competition data to enable formulation of country strategic and sales and marketing plans. Personally, involved in selecting, developing, motivating, and retaining a high-performance marketing team. Ensures the marketing resources dedicated to the division measure up to and implement activities of the high-performance guidelines embedded in the High-Performance Marketing Management (HPMM) standard Ensures that all the marketing activities are legally and ethically compliant, without compromising our code of conduct, and the principles stated in Abbott Medical compliance manual. 3.REQUIREMENTS: Industry Experience Develops and maintains new business, works closely with Physicians to become a source of education and information. Gains respect and trust with internal and external customers quickly. Previous experience in coaching and mentoring staff. Good understanding of the industry process and function; able to convincingly discuss the industry process and function with customers, as well as internal and external experts. Selling Skills: Selling skills that include managing customer relationships, discovery of customer needs / requirements, follow up of sales leads, demonstrating the products, able to develop solutions and resolve problems, negotiating and closing the deal.  Other Skills:  Impact and influence: Develop and use effective strategies to influence others or to gain their support. Open communication and listening: Ensures an accurate understanding and acts in a way that facilitates open exchange of ideas and information. Organizational awareness:  Understands the agendas and perspectives of others; able to recognize and effectively balance the interests and needs of one’s own group with those of the broader organization. Planning and organizing:  Effectively identifies, plans, schedules and co-ordinates the resources (people, material, information, time) required to accomplish your goals. Computer Skills Experience using Microsoft Office Suites i.e.  Word, Excel, PowerPoint