Marketing Coordinator | University of Michigan – Ann Arbor

University of Michigan - Ann Arbor

Ann Arbor, Michigan, A cover letter is required for consideration of this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. The salary range for this position is $45K to $55K (full-time), commensurate with experience.  The mission of the Institute for Social Research (ISR), the premier university-based social science research institute in the world, includes the development, conduct, and dissemination of ground-breaking social science research, as well as the training of future generations of social scientists. ISR research and training is conducted through the efforts of more than 300 faculty and 500 regular staff within five distinct research centers. Each of the Institute’s five research centers has unique communications needs and strategies, and has a say on the Institute’s overall communications strategy.   ISR seeks a Marketing Coordinator who will promote ISR’s research activities and enhance engagement with our audiences through a variety of communications channels and events. This position will be part of the ISR Communications team and report directly to the ISR Director of Communications, with additional guidance from the Community Engagement & Events Program Manager. The Marketing Coordinator will manage email communications and social media, and track data on communications activities. Successful candidates for this position will be effective communicators who value collaborative teamwork. The posted position offers challenging work and opportunities for professional and personal growth supporting institute-level communications efforts. This position has the opportunity for a hybrid work schedule, with a mix of in-office and remote work. The job includes the University of Michigan staff benefits package. Communications & Marketing – 50% Responsible for daily content management and analysis of ISR social media accounts. Identifies and posts frequent content on social media channels. Ensures brand standards and accessibility across platforms and rapid response to inquiries made through those channels. Develops content and distributes ISR newsletters for internal and external audiences. Manages digital assets and licensing, assures brand standards and is responsible for maintaining a content calendar and meeting publication deadlines. Manages email marketing accounts, maintains contact lists, and ensures that this information is available to staff. Contributes to the planning, management and execution of ISR events and programming, including in-person, hybrid, and virtual events. Promotes events via social, U-M event channels (calendars, department websites, etc.) and newsletters; coordinates cross-campus promotional opportunities; creates materials for and about the event; arranges day-of photography and videography; and assists with event promotion planning for large ISR events (e.g. annual MLK Symposium). Responsible for coordination and creation of graphic design for ISR communications and events, assures brand and accessibility standards and successful project management. Updates content on the ISR website. Responsible for adding information on upcoming events and news releases. Internal Communications & Training – 25% Works closely with the ISR Director’s office, Development, DEI, HR, ISR communicators, and ISR faculty and staff to support marketing initiatives. Consults with staff on social marketing best practices. Initiates contact and manages projects with stakeholders and creative team(s). Assist with special projects as needed. Analysis & Reporting – 25% Responsible for daily media tracking via multiple channels for ISR faculty and research projects. Monitor and report on communication analytics to make data-informed recommendations for continuous improvement. Reports on progress and status to Communications Director weekly. Bachelor’s degree in journalism, communications, business, marketing, or a related field, or equivalent experience. Two to five years of experience in marketing and/or communication. Must be skilled at content creation and management across social media platforms such as Twitter, Instagram, LinkedIn and YouTube. Experience with Adobe Creative Suite, WordPress and Google Suite of products. Excellent verbal and written communication skills, proficient in spelling, grammar, punctuation and style. Ability to handle several projects at once and meet deadlines. Previous work maintaining a brand presence on social media. Demonstrated ability to consult with business partners and establish positive relationships within the organization and community. Graphic design education and experience. Photography and/or video production experience. Experience with website content management systems, HTML, and CSS. Knowledge of or experience with social science research. Experience working in an academic or research based environment. The Institute for Social Research (ISR) at the University of Michigan seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the university, and to ground our research in varied disciplines, perspectives, and ways of knowing and learning.   Institute for Social Research job openings are posted for a minimum of fourteen (14) calendar days. This opening may be removed from posting boards and filled any time after the minimum posting period has ended. Salary is dependent upon the qualifications and experience of the selected candidate. The University of Michigan is an equal opportunity/affirmative action employer. U-M COVID-19 Vaccination Policy COVID-19 vaccinations, including boosters when eligible , are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine.  This includes those working remotely.   More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.