Marketing Coordinator | Northwestern University

Northwestern University

Evanston, Illinois, Department: MCC Marketing Salary/Grade: EXS/5 About McCormick: Northwestern University’s McCormick School of Engineering and Applied Science is redefining engineering education and research through its pioneering “Whole-Brain Engineering” philosophy, integrating the elements of left-brain thinking — analysis, logic, synthesis, and math — with the kind of high-level right-brain thinking that fosters intuition, metaphorical thought, and creative problem solving. Augmenting the analytical core of engineering with substantial initiatives in design, entrepreneurship, leadership and personal development, and unusual collaborations that span disciplines, Northwestern Engineering students and faculty are prepared to take the world in a whole new direction. Northwestern Engineering comprises more than 1,800 undergraduate students, 2,000 graduate students, 190 faculty members across nine academic departments and varied programs, centers, and institutes. Northwestern Engineering staff members support innovative academic programs, an intellectual footprint that deepens the frontiers of knowledge, partnerships that catalyze education and research, and a diverse culture that embraces different viewpoints and ideas.   Job Summary: The Marketing Coordinator will be responsible for supporting and executing the marketing channel strategies to drive quality prospective student populations to apply and ultimately accept offers of admission to Northwestern Engineering professional programs. The Marketing Coordinator, Recruitment will report to Marketing Manager, Recruitment. Working with internal staff/faculty and community members (i.e. Corporate Partners/Alumni/Students), the Marketing Coordinator is the principal executor of content marketing. The Marketing Coordinator provides support to the Marketing Manager and Director of Marketing Strategy for all aspects of marketing initiatives for programs in the Office of Professional Education. *Note:  Not all aspects of the job are covered by this job description. Specific Responsibilities : Supports content marketing strategies by managing content calendars, working with outside partners, and posting content to Northwestern Engineering websites and social media platforms. Supports the planning on marketing strategies for the Office of Professional Education programs by providing consistent and accurate data on the performance of initiatives. Leads the implementation of marketing strategies against approved budget plans, ensuring that efforts are within approved budheys. Support the planning of recruitment activities and events to deliver a best-in-class experience for prospective students, admitted students, and all other key stakeholders. Supports CRM operations, including data entry and analysis Produces reports and ROI analysis for strategic marketing initiatives. Identifies opportunities to improve and enhance activities based on analysis, feedback, and competitive intelligence. Performs other duties as assigned. Minimum Qualifications: Bachelor’s Degree or equivalent combination of education, training, and experience from which comparable skills can be acquired. 4+ years of professional work experience with coordination/event planning/management responsibilities. Demonstrated ability to work both independently and cooperatively with other staff and volunteers. Ability to set priorities and meet deadlines. Detail-oriented. Excellent oral and written communication skills, as well as strong organizational and creative skills. Familiarity and comfort working with Microsoft Office Suite. Preferred Qualifications: Event planning, marketing, or higher education experience with the ability to think strategically and execute tactically Preferred Competencies: (Skills, knowledge, and abilities) Savvy with technology including data management and CRM Benefits: At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at to learn more. Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at to learn more. Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at to learn more. Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website. The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today. Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. 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