University of Michigan - Ann Arbor
Ann Arbor, Michigan, A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. The Office of Enrollment Management (OEM) at the University of Michigan is seeking an experienced Marketing Content Strategist to work collaboratively across OEM and drive content creation and messaging to support unit and institutional goals. OEM provides campus-wide leadership in executing the strategic recruitment, admission, enrollment, new student programs, records management and student financial support functions for the university, and works strategically with university communications and 19 schools and colleges, leveraging expertise and best practices. Reporting to the Director of Marketing and Communications, the Marketing Content Strategist will join a collaborative team which visions, produces and delivers digital and print marketing and communications collateral, social media content, and engages in web design and maintenance to support students through their educational journey. Our marketing and communications strategies focus on undergraduate students particularly in Undergraduate Admissions and New Students Programs, yet we message to all undergraduate and graduate students receiving services from Financial Aid and the Registrar’s offices. The University of Michigan is a premier public research university enrolling 50,000 students including 32,000 undergraduates, with a strong commitment to diversity, equity, inclusion and affordability. U-M is in demand and for fall 2021 received nearly 85,000 applications from first-year and transfer students from Michigan, the nation, and the world. As part of a collaborative team, the Marketing Content Strategist will engage target audiences by helping them solve problems and seize opportunities through creation and deployment of valuable content. Research and understand unique profiles of various target audiences, including prospective students, their families, school counselors, transfer advisors, current students, U-M faculty and staff, and other influencers in order to craft communication that resonates with and drives desired audience behaviors. Write, edit, and update effective web copy, emails, blogs, mailers, newsletters, texts, videos, ads, speeches, presentations, and other collateral in conjunction with design teams to produce finished messaging and materials. Envision, refresh, and renew multi-channel content and engagement strategies along with editorial calendars for OEM units. Communicate complex and nuanced information in a simple, compelling way, using an understanding of information hierarchy and sound editorial judgment being mindful of the range of audiences OEM touches. Evaluate and deploy social/digital campaigns and identify new marketing opportunities to reach and engage key stakeholders by understanding core needs, drivers, and new ways to reach target demographics in a continuously evolving digital landscape. Ensure that all OEM content is on-brand according to university guidelines; is consistent in style, quality and tone of voice; and is optimized for the user experience including integrity, compliance, and accuracy through excellent proofreading, sound editorial judgment, and stellar editing skills. Discover and recommend new content topics and types in response to the evolving market to support the university’s mission and goals. Work collaboratively with the academic and student support units on campus to coordinate messages, timing, and channels for the best overall user experience and brand representation. Maintain a working knowledge of all OEM areas in order to ask good questions and gain clarification for developing effective communication. Collect and analyze engagement data to drive decisions. Other duties as assigned. SUPERVISION RECEIVED Work is performed under the supervision of the Director of Marketing and Communications. Bachelor’s degree in a related field from an accredited institution or an equivalent combination of work experience and education. A minimum of five years of progressive work experience in media, marketing, public relations, or professional writing/storytelling. Outstanding writing, editing, and proofreading skills with proven ability to create engaging content for diverse audiences. Experience producing compelling content for various communication channels such as: websites, social media, blogs, video, audio, e-marketing, etc. Exceptional attention to detail. Demonstrated ability to juggle multiple projects and meet tight deadlines with initiative. Working knowledge of Google Workplace and Adobe Creative Cloud products. Experience with other products, like social scheduling/listening products and/or project management systems, a plus. Experience working in or managing social media platforms such as Facebook and Instagram. Ability to be nimble and flourish in a fast-paced environment. Demonstrated interest in learning new technologies and approaches to projects. Experience working in a higher education setting, preferably in an enrollment management unit. Working knowledge and use of web content management systems, preferably Drupal. Demonstrated experience with customer relationship management systems (CRM’s) preferably Slate. Benefits at the University of Michigan In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include: Generous time off A retirement plan that provides two-for-one matching contributions with immediate vesting Many choices for comprehensive health insurance Life insurance Long-term disability coverage Flexible spending accounts for healthcare and dependent care expenses Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended. The University of Michigan is an equal opportunity/affirmative action employer. U-M COVID-19 Vaccination Policy COVID-19 vaccinations, including boosters when eligible , are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.
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