Marketing & Communications Specialist | Visit Elizabeth City

Visit Elizabeth City

Elizabeth City, North Carolina, What you would do (most of the time):  

Come up with fun, creative promotional campaigns, advertising and other special projects designed to generate leisure travel and overnight stays in the area.
Be our in-house designer for marketing materials, creating advertisements, posters, and more.
Own the development, continued innovation and content maintenance of the Visit Elizabeth City (and associated)
Create and publish regular blog/website content
Oversee and maintain various VEC social media platforms and other digital campaigns with curated, on-brand content
Write content for, design and build email campaigns, manage recipient lists and monitor results
Collaborate with the PR Agency of Record, journalists and other media to generate creative ideas that garner positive publicity
Help us organize, maintain, and grow the Visit Elizabeth City library of photos and videos
Continue to learn and grow as a marketing guru, especially by participating in professional societies and activities related to the destination marketing profession.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) for presentation to stakeholders
Work with Executive Director to create and manage annual marketing budget , marketing plan, and annual report
Cultivate relationships with the VisitNC team and communicate regularly about Visit Elizabeth City
Attend partner events and destination special events to take photos/videos and build relationships with partners. Provide assistance during large tourism related events.
Perform other related work as required to meet the evolving needs of the DMO and to assist the Executive Director to meet the mission of the organization.
Skills and Abilities:

Ability to initiate projects, work independently and efficiently, and contribute to successful team environment
Attention to detail and organization, ability to prioritize tasks
Ability to learn quickly and think progressively
Proficient in creative writing, editing and proofreading skills.
Proficiency with Microsoft Office suite, Adobe Creative Suite (including InDesign, Illustrator and Photoshop), Facebook, YouTube, Instagram and other social media platforms.
Strong social media strategy and content marketing skills
Knowledge of the latest social media trends and tools, backend website management, website development and Google analytics.

 
Experience and Qualifications:

Bachelor’s degree in related field preferred or the equivalent combination of education, training, and experience which provides the requisite knowledge, skills and abilities for this job.
Knowledge of the tourism and hospitality industry preferred.
Minimum of two-three years’ experience working in a related capacity (can include internships).  Background in public relations, media relations, marketing, social media and advertising preferred

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