Marketing & Communications Coordinator | Independent Beauty Association

Independent Beauty Association

Nationwide, Job Title: Marketing & Communications Coordinator Position Type:  Full-time, exempt Reports to : Director of Marketing & Membership Development Location : Remote optional, based in the United States
About Us
IBA, The Independent Beauty Association, is a non-profit trade association supporting creative and innovative companies, from startups to established multinational businesses of all sizes. Since 1974, IBA has provided essential guidance and support through business tools, publications, education, networking opportunities, and advocacy.
Job Summary
Supports and manages all aspects of the organization’s communication, marketing and promotional activities, including copywriting, social media management, paid advertisements, SEO, press relations, print and digital communications.
You will love this job if
You have two years or more of experience independently creating, implementing, and monitoring multi-pronged, multi-media marketing campaigns. Through your writing, you can market the IBA brand, membership, programs, and services to professionals in the cosmetic and personal care industry. You are highly creative and in tune with marketing trends. You have an interest in non-profits and/or the beauty industry. You take initiative and enjoy working for a small organization with an entrepreneurial attitude.
Primary responsibilities

Develops, implements, and monitors multi-channel, multi-media marketing campaigns.
Formats and creates marketing emails and weekly newsletters.
Writes creative and original copy for use in emails, newsletters, social media, ads, and the website for print and digital marketing and promotional materials.
Develops effective social media content to increase awareness of the association’s brand and programming.
Understands and applies principles of segmentation and personas to customize writing.
Acts as the steward of the organization’s brand and messaging. Reviews the association’s marketing and web content to ensure consistency with brand guidelines.
Works with our interdisciplinary staff, members, and volunteers to ensure effective communication.
Monthly performance analysis, metric collection, and ROI as needed.
Create and distribute press releases and media relations content.
Develops member story ideas.
Other duties as assigned

Education: Bachelor’s degree in marketing, communication or a related field
Experience: 2-4 years of related experience; or the equivalent combination of education and experience
Demonstrated experience managing marketing and promotional efforts

Skills & Experience

Critical thinking skills
Excellent verbal and written communication
Excellent interpersonal skills
Attention to detail
Time management
Social media management experience
Excellent writing, editing, proofreading, and layout/design skills
Extensive copywriting experience
Newsletter and email formatting
Comfortable speaking with Board Members, members, and cosmetic and personal care industry professionals
Proficient computer skills, including Microsoft Office (Word, Excel, Outlook)
Not required, but would be considered an asset: Previous press and public relations experience
Not required, but would be considered an asset: Canva or other Design
Not required, but would be considered an asset: Web Design, HTML, CSS
Not required, but would be considered an asset: Non-profit or Association experience

Some domestic travel (1-3 times a year) may be required.
To Apply
Send resume, cover letter, and submit a portfolio of selected works which should include writing samples and digital marketing samples.