Nationwide, Works with the national and local marketing team members and regional leadership to develop and execute strategic and tactical social media, and, online reputation, related marketing plans that raise awareness, increase loyalty, and improve our customer’s experience at the individual asset level. JOB DESCRIPTION Collaborates with national and regional team members to assist in the development of social media and online reputation marketing strategies that support the portfolio’s marketing goals. Provides support and assistance to implement social media marketing and reputation management solutions that adhere to budgeted guidelines. This includes management of all help desk tickets. Responsible for centralized billing and ordering of all platforms managed by marketing programs team. Keeps abreast and provides recommendations for changes and enhancements to current social media and online reputation management programs based on trends and changes in the marketplace. Monitors company benchmarks for measuring the impact of social media programs/online reputation, and analyze, and report on effectiveness of campaigns in an effort to maximize results. Provides input into the design and production of communication pieces, promotional materials, presentations, websites, reports and training materials related to social media marketing and online reputation management. Collaborates with Education on the creation, implementation, and ongoing development of social media and online reputation marketing related education courses, participant guides, and other materials used to improve skill and confidence level of our onsite team members. Leverages opportunities to educate market leaders and other team members on incorporating relevant social media techniques, products, and services into both corporate culture and at the asset level.
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