Medford, Massachusetts, Overview Part of the Tufts University School of Engineering, the Gordon Institute prepares individuals to successfully address 21st century challenges. As the hub of innovation and entrepreneurship at Tufts, our programs focus on technology and leadership. Tufts Gordon Institute (TGI) provides both graduate & undergraduate students with the knowledge and skills they need to lead teams and companies, and to make a difference in the world. Our alumni have become leaders in public, private and non-profit companies across a variety of industries including biotech, finance and defense. Our programs are taught by faculty who have excelled in industry, have started and run their own companies, and know what it takes to succeed in the business world. What You’ll Do As a member of a high-energy marketing & admissions team, the Marketing & Communications Specialist will work to raise awareness of Tufts Gordon Institute and support its ability to attract a community of talented and engaged students. Reporting to the Marketing & Communications Manager, the Specialist’s primary responsibilities are creative development, lead generation and nurturing, and community engagement. Built upon a deep understanding of the Institute’s mission, strategic goals and programs, the Specialist will create compelling written and visual content that engages and informs our diverse constituencies, as well as implement effective marketing campaigns across multiple channels, including the TGI website, social media, email, digital advertising and print. What We’re Looking For Basic Requirements: 1. Years of related experience required: minimum of 3-5 years of experience in a marketing and communications role. 2. Required education: Bachelor’s degree in marketing, communications, technical or other related discipline. 3. Special licenses required: none 4. Required computer/technical skills: High level user of the MS Office Suite (Word, PowerPoint and Excel). Demonstrated proficiency in social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, and others). Skills and experience with many or all of the following: HubSpot or other inbound marketing software platform; CRM database management systems; Adobe Creative Suite; Google Analytics; video editing software; web content management and HTML. 5. Other (Describe – i.e., lifting, domestic/foreign travel, foreign language): Preferred Qualifications: Describe preferred qualifications including additional education, experience or other job related skills, supervisory experience, etc. • Experience in higher education marketing and communications. • Experience and passion for technology innovation, entrepreneurship and leadership. An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
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