Marketing and Communications Specialist | Rochester Institute of Technology

Rochester Institute of Technology

Nationwide, Marketing and Communications Specialist 6918BR Student Affairs Assessment, Technology and Communications Detailed Job Description Marketing and Communications for Student Affairs is looking for an outgoing, motivated, and confident marketing and communications specialist. This individual must be willing to flex their creative muscles, inspiring out-of-the-box thinking by engaging Student Affairs staff in the development and execution of integrated marketing strategies that promote the Division of Student Affairs. The successful candidate will place an intentional focus on student activities and services, championing efforts aimed at increasing awareness and telling our story. The individual will be a strategic planner, an excellent writer, and comfortable facing customers. As the marketing and communications specialist, you will report to the Director of Marketing and Communications for Student Affairs and be a part of a team who inspire, challenge, and support one another. If you want to join a passionate, friendly and talented team with limitless potential, this may be a great fit for you. Responsibilities include: Communication and Content Strategy Content Marketing Digital Media Management Provide support for website redesign and updates for specific units/ functional areas as determined by divisional leadership. Manage a team of student employees hired to support divisional marketing and communications efforts. Digital Marketing Assessment Other duties as assigned Department/College Description Organizationally positioned in RITs Division of Student Affairs, the Department of Assessment, Technology, and Communications is a vibrant team that provides leadership for and manages assessment, technology, and marketing/communications efforts. We value individual and cultural diversity and inclusion. We support these values by interacting with diverse groups of people, creating collaborative relationships that support the work of the division. Required Minimum Qualifications Education: Bachelors degree (communications, marketing, or related field) Experience: 2-5 years of experience in a communications/multimedia/marketing writing related position Specialized Skills: Ability to translate business goals into actionable marketing strategies Exceptional written communication skills, including writing, editing and proofreading skills, and the ability to research, analyze and write content for both printed publications and web-based communications Ability to work in leadership, consultative, and collaborative roles with a variety of individuals (staff, faculty, and students), as well as departments and committees across disciplines Project management skills and the ability to effectively manage multiple competing priorities Team-oriented, flexible, and customer-service orientation Keen attention to detail Outstanding interpersonal skills, including the ability to convey complex information in accessible terms to diverse or multicultural audiences. Strong analytical, organizational, problem-solving and planning skills. Possess a deep understanding of a diverse student body and a demonstrated commitment to principles of diversity, equity and cross-cultural issues. Ability to establish, build and maintain effective working relationships based on respect, empathy and honesty with diverse groups and individuals. Ability to manage and maintain confidential and private information; uses confidential, sensitive and/or private records and information, protects information appropriately. Preferred Qualifications: Experience in marketing and communications in Higher Education. Experience in social media strategy and campaign development and assessment. Experience in website management including basic knowledge of the Drupal platform. Experience with website analytics tools such as Google Analytics. Conversational ASL skills Experience using technology and systems to support administrative, operation and program functions. Knowledge of Deaf culture, American Sign Language (ASL), or willingness to learn. Preferred Qualifications Professional Area: Employment Category: Fulltime Staff Job Function: Wage Band: 117A Required Application Documents How to Apply In order to be considered for this position, you must apply for it at: . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number The direct link to this posting can be found here: Additional Details Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the ‘Great Colleges to Work For.