MARKETING AND COMMUNICATIONS MANAGER | University of Washington

  • Full Time
  • Seattle

University of Washington

Seattle, Washington, As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.  Located in the heart of the Puget Sound region, the University of Washington Bothell is one of the most dynamic public universities in the state of Washington. The campus is committed to increasing access to an excellent UW education and preparing students to be leaders throughout Washington and beyond. UW Bothell provides students a participatory, cross-disciplinary experience grounded in hands-on learning, community-based research, close relationships with faculty as teachers and mentors, and the personalized support of staff who are dedicated to student success. The campus offers more than 55 undergraduate and graduate degrees. Current enrollment is approximately 6,000 students. More than 90 percent of undergraduates are from Washington State, more than 40% are first-generation college attendees, and more than half are students of color. The University values hiring faculty and staff who have demonstrated experience and ability to work successfully with diverse student populations and who can contribute to a campus culture that promotes equity among colleagues. Diversity and inclusion are core values at UW Bothell. Our work begins with the acceptance and celebration of the differences that are represented through the many diverse and minoritized communities on our campus and in the surrounding community. We recognize that we are bound together in a collective experience and that our actions impact all in our community. When we focus on the lives of the most marginalized groups among us, we also create conditions of equity, justice and academic excellence for everyone. The three priorities of the University’s current Strategic Plan – Increasing Access, Achieving Excellence are to:  strengthen diversity and equity, enhance community and campus engagement, and advance cross-disciplinary teaching and scholarship. In addition to having award winning faculty and staff, UW Bothell has been recognized for innovations in academic programming and support services designed to help students graduate on time and debt-free. It has also earned both recognition and awards for its work in the area of environmental sustainability. The UW Bothell Division of Academic Affairs has an outstanding opportunity for a Marketing and Communications Manager. Reporting directly to the Division of Academic Affairs Executive Assistant, this position oversees communications strategy, management and implementation for the Division of Academic Affairs. The Marketing and Communications Manager will manage both externally and internally focused communication, including oversight of website development, story development and placement, production of newsletters and promotional materials, and social media content.  The Marketing and Communications Manager will represent the Division of Academic Affairs’ mission to provide equitable access to high quality programs that integrate teaching and research to prepare students to solve the challenges facing our communities, region, nation, and globe.  This position will oversee the development, execution and evaluation of marketing and communications programs designed to increase awareness and visibility of the Division within the UW Bothell community, Washington State, and beyond.  RESPONSIBILITIES: Manages Academic Affair Communications tools: •Manages website strategy and the development of content for external and internal electronic communications through all stages of the communications development process. •Monitor and post regularly to DAA units’ social media accounts and serve as primary publisher. •Coordinates division and unit newsletters with key staff to ensure message alignment. •Promote and develop the website presence of the Division of Academic Affairs units across UW Bothell (and the tri-campus community as needed) ensuring content is accurate and up to date with consistent messaging. •Maintain and implement social media strategies: write copy, post interactive content such as photos and videos, curate relevant content from other sources, monitor visitor interaction with social media sites (LinkedIn, Facebook, etc.) in compliance with relevant policies and procedures, and monitor user statistics to guide content development and interaction. Oversees Academic Affairs Communication Strategy: •Provides advice and develops strategy for messaging to faculty, students, staff, and external audiences. •Consult with other units and departments to develop and implement marketing strategies. •Support and develop external relationships, following up on community leads including sending thank you notes, featuring community partners’ contributions online, and maintaining newsletters and mailing lists. Collaborates with internal and external partners on communications: •Create active cross-campus networks to maintain awareness of ongoing programs and events within the assigned units of responsibility. •Serve as the point person for the Donor Relations team in Advancement & External Relations. •Represents the Division of Academic Affairs on the UW Bothell Communications Council and coordinate marketing initiatives with the central UW Bothell Office of Marketing & Communications, as appropriate.  Other duties as assigned. Supervisory: •Recruit, train, supervise, assign, and review work of two student assistants per academic year.  Assign and review work. •Recruit, train, and supervise hourly staff as needed.  Assign and review work. •Establish and modify working hours as needed. •Review and approve timesheets. MINIMUM REQUIREMENTS: •Bachelor’s Degree in Marketing, Communications, Journalism, English, or related field. Equivalent appropriate experience may substitute for this requirement. •Four years of experience managing and creating specialized communications material including publications, graphic design, print, web, social media, special events, etc in a higher education setting. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. ADDITIONAL REQUIREMENTS: •Advanced knowledge of MS Office: Outlook, Excel, Word. •Proficient knowledge of Adobe Creative Suite: Photoshop, Illustrator, InDesign (or similar). •Experience using Facebook, Instagram, Twitter and other social medical platforms to effectively and responsibly communicate compelling content and brand messages. •Strong project management and problem-solving skills, ability to adapt to shifting priorities and deadlines in a fast-paced environment. •Excellent written and verbal communication skills. •Experience with communications planning and strategy. •Experience with Content Management Systems. •Attention to detail and experience with copy editing and using style sheets. •Ability to work with a diverse constituency and demonstrated ability to work with diverse audiences and staff at all levels of an organization. DESIRED: •Demonstrated experience with website content management systems including WordPress. •Experience with developing information architecture and page layout structures. •Familiarity with research institution topics; able to interpret technical and scientific information for a non-technical audience. •Accessibility training and experience. •Experience with SharePoint, Teams, Google applications. •Experience with video production. WORKING CONDITIONS: •Shared office space environment. •Work will be performed across UW Bothell campus. •Must be available to work occasional weeknights and weekends (infrequent). Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Work Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your “My Jobs” page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

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