Nationwide, The Manager of Communications & Marketing, working closely with the Executive Director, will create, execute, and evaluate the IWLCA’s digital communication and marketing strategy. This team member will coordinate marketing, press releases, informational and educational content, digital publications, and other content via email, website and across social media. This position will also provide regular communications to collegiate sports communications offices, non-member community coaches and corporate partners. Some administrative duties will also be expected. The ideal candidate will have strong aesthetic instincts for digital layouts and publishing, an eye for detail; a keen understanding of major social media platforms’ tools and distinct uses; experience with digital strategy, results, and analytics; and a passion for promoting women’s lacrosse. The Intercollegiate Women’s Lacrosse Coaches Association (IWLCA), a non-profit organization, is the professional organization representing college coaches in women’s lacrosse from NCAA Division I, II, III, and the NAIA. With over 530 institutional members and more than 1,200 coaches and staff under our umbrella, we provide national leadership, advocacy, education, and recognition within the sport of women’s college lacrosse. Additionally, the IWLCA works to promote the growth and exposure of the women’s lacrosse game through educational and tournament opportunities for coaches, players, and officials of all levels. We Are Looking for Someone To: *Assess the current corporate, collegiate, and athletic landscape to find ways to optimize the IWLCA brand to grow knowledge of who we are and what we do on a larger scale. *Develop and execute a digital communication and marketing strategy, connecting to both short-term and long-term association goals. *Design and publish an engaging association website and dynamic social media channels that are both visually appealing and provide a comprehensive experience for members and visitors. *Create and execute a cohesive communication strategy for IWLCA electronic communications including, but not limited to, emails, e-newsletters, presentations, website, and social media channels. *Lead marketing creation and communication of IWLCA initiatives, member milestones, and partnerships throughout the year to encourage member and community-based engagement. *Collaborate with staff and strategic partners to coordinate IWLCA brand usage to ensure collateral is aligned with our marketing and communication strategy. *Maintain internal communications and marketing calendar and assist Executive Director and Director of Internal Operations and Programming with communications projects. *Continuously assesses the effectiveness of our communications both within our membership and in the lacrosse community. This includes making recommendations for improvements to existing strategies and developing new ones, so we are continually evolving the way we do things. Work will be done remotely except for when on site at events or meetings throughout the year. The IWLCA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, ancestry, sexual orientation, gender identity, disability, veteran status, or any other status/characteristic protected under federal, state, or local law. We will begin interviews for this position immediately and the position will remain open until filled. Submit cover letter, resume, and references by e-mail. Please be patient with our search process and communicate via email. We will confirm receipt of your materials, notify you if you are selected for an interview, and inform all applicants once our hire is made. We are Also looking for Someone With… At least two (2) years of experience in professional communications or marketing. Experience as a lead or a contributing member of a team who has created a communication and/or digital marketing strategy. Knowledge of WordPress, Squarespace, or other CMS in order to maintain association website. Working knowledge of Adobe suite of programs and Microsoft Office. Story-telling creativity balanced with strategic planning restraint to make thoughtful decisions based on the IWLCA brand in an ever-changing environment. Knowledge of best practices for creating, writing, and publishing on different digital platforms (especially websites, Instagram, and Twitter) Strong communication skills with attention to both written and visual details. Ability to work well in a team environment, both remotely and in person, and handle multiple assignments with firm deadlines. Discretion to handle sensitive and confidential matters and information. Lacrosse experience is not required of this position. You must be willing to learn about the sport of women’s lacrosse, its coaches, and its history in order to build a cohesive and engaging communication and marketing strategy. In addition to base salary, a benefits stipend will be supplied and paid time off.
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