Manager, Marketing Operations | Memorial Sloan Kettering Cancer Center

Memorial Sloan Kettering Cancer Center

New York, New York, Are you looking for your next career challenge? We are excited to be recruiting a Digital Personalization Manager who is passionate about data-driven personalization and a marketing automation specialist! As a key member of our Marketing Automation and Operations team you will manage the delivery of personalized consumer experiences through our newly deployed Customer Data Platform (CDP). You will: Support the development, socialization, and implementation of the MSK personalization strategy using our Customer Data Platform (Redpoint). Define rules and requirements for audience selection against campaign objectives and broader MSK communication goals. Set up and execute personalization strategies within our MarTech stack using Redpoint, Salesforce Marketing Cloud, Drupal, etc. Utilize Redpoint to build and deploy audiences, rules, campaigns, and journeys. Collaborate with team to manage testing and iteration of personalization elements (running A/B tests, etc.). Translate organizational and user needs into requirements and use case documentation for technology implementation. Deliver analytics and measurement reports to Data and Analytics teammates; collaborate to identify and act on opportunities for improvement. Develop strategic roadmaps, project plans, and audience insights specifically for our overall personalization strategy. You have: Track record of delivering great digital experiences through a mix of personalization, A/B testing, email marketing, and content management tools. Experience in Redpoint CDP and Salesforce Marketing Cloud. 5-6 years of experience as a practitioner of digital experience strategy and implementation. Benefits Competitive compensation packages | Sick Time |Generous Vacation+ 12 holidays to recharge & refuel| Internal Career Mobility & Performance Consulting | Medical, Dental, Vision, FSA & Dependent Care|403b Retirement Savings Plan Match|Tuition Reimbursement |Parental Leave & Adoption Assistance |Commuter Spending Account |Fitness Discounts &Wellness Program | Resource Networks| Life Insurance & Disability | Remote Flexibility We believe in communication, openness, and thinking beyond your 8-hour day @ MSK. Its important to us that you have a sense of impact, community, and work/life balance to be and feel your best. #LI-REMOTE