Group Marketing Manager | Charcoalblue

  • Freelance
  • Anywhere

New York, New York, The role of Group Marketing Manager has been created to reflect our growth in recent months, our capacity to deliver diverse projects, and our wider geographic reach. It is an exciting opportunity to be at the heart of driving the promotion of brands and services across our distributed United States offices.
 
You will be joining us at an important point in our growth strategy, with new devolved business structures being introduced across the group. Therefore, as these new regional structures are rolled out, marketing within this dynamic and fast-paced structure will not only require the ability to multi-task and prioritise, it will also require the ability to deliver effective marketing programmes to entities that are at different stages of business maturity.
 
You will report to the Senior Partner: Design and Marketing and will be expected to help develop and implement our existing marketing strategy in collaboration with the Partnership group and a small central marketing team and business development colleagues.
 
This is a hands-on role where you will need to take accountability for implementing and executing the strategy and delivering against it. To achieve this, you will be aided day-to-day by our regional Marketing Coordinators, whom you will also be responsible for line managing and mentoring. You will also coordinate with our global administrative team as required.
 
Key responsibilities
You will report to the Senior Partner: Design & Marketing and be responsible for leading on all group marketing activity and some PR duties including:

Responsibility for delivering on the Partnership’s domestic marketing strategy.
Work with Partners and Directors to develop Group and Business Unit annual marketing plans.
Line manage and mentor the regional Marketing Coordinators.
Set and manage the group marketing budget.
Determine which products or services best meet the needs of our domestic audiences.
Identify marketing opportunities in other local markets.
Determine potential for new audiences and markets, working in close collaboration with the Partners, Directors and senior management.
Research regional and local market trends across our entities including conferences/industry specific events.
Liaise with  public relations stakeholders in our chosen markets.
Identify whether our services are accessible and familiar to domestic clients.
Oversee the creation of new materials for regional business unit marketing campaigns.
Adapt existing marketing materials for entity specific advertising and promotions.
Customize and develop digital marketing approaches for our entities and business units.
Introduce best practice marketing tools to help support and evaluate marketing performance across the group.
Identify the sales and marketing channels that work best within our target entities.
Identify marketing automation tools that work in different regions as appropriate.
Segment broad geographic markets into individual regions where appropriate and research cultures of new markets.
Conduct competitive intelligence analysis in our domestic markets.
Establish and maintain useful partnerships within our entities (with assistance from our Client Relationship Management platform (CRM) – Insightly).
Develop culturally appropriate social media messaging.
Monitor the performance of ads and other campaigns in our target markets.
Assist with regional pricing strategies,  product marketing , and regionally or culturally appropriate marketing redesigns.
Monitor client sentiment around our services.
Advise and monitor marketing and PR supplier relationships across the group looking for opportunities to share experiences and resource.
Manage marketing links with the Business Development team participating in monthly regional new business meetings.

The above list is not exhaustive – this is a developing role and we expect that additional tasks will be incorporated as it evolves. Ideally the candidate should have a Bachelor’s degree in business management, marketing, arts administration or another relevant discipline; membership of the Chartered Institute of Marketing (MCIM) or US equivalent; and minimum 5+ years’ marketing  experience in the creative or tech based industries such as theatre design, architecture or other professional services.
 
Or you may have 7+ years’ relevant industry experience in lieu of the above qualifications.
 
Interpersonal Skills
 

Highly organised, excellent time management skills, reliable.
Attention to detail and high level of accuracy.
Excellent communications skills, both verbal and written.
Excellent influencing and negotiating skills.
Experience in giving presentations and coaching presenters.
Excellent proofreading and copywriting skills.
Able to work successfully on own initiative, as well as part of a local and global team.
Adept at multi-tasking.
Able to work calmly under pressure.
Friendly, professional manner.
Flexibility and adaptability to changing business needs.
Ability to manage and prioritize a diverse workload, sometimes in a pressured environment; meet deadlines; maintain both perspective and a sense of humour.
A methodical mind and a desire to succeed.

 
Professional Experience
 

Previous experience as a Marketing Manager as set out above.
Demonstrable budget & people management skillsets.
Demonstrate strong knowledge of digital marketing tools and an awareness of, and interest in marketing, communications and social media.
Demonstrable experience of writing for multiple audiences and presenting written information in a professional and concise format.
Demonstrable experience of thought leadership and creating industry-leading reports on the latest issues and trends.
Strong computer literacy, including Excel, Word, PowerPoint, CRM and Outlook package and experience in document production (InDesign/Photoshop experience preferred).

 
Desirable

Experience working across different time zones.
Experience of working as part of a distributed, international team.
An interest in design and delivery of construction projects.
An interest in the performing arts, events or experiential spaces.

Source