Email Marketing Specialist | Harvard University Business School

Harvard University Business School

USA – MA – Boston, At Harvard Business School (HBS), we educate leaders who make a difference in the world. HBS is a global brand with a wide range of internal and external audiences. The Marketing & Communications team (M&C) leads marketing strategy for the School, and supports dozens of marketing or communications staff in other departments. We are seeking a detail-oriented professional who is passionate about email communication, email data management, and email marketing platforms. Supporting the Director of Digital Marketing, this role will provide internal clients with expertise on how to build and manage successful email marketing campaigns. This includes email for various academic programs, research newsletters, internal communications, and event invitations. The person in this role will manage multiple email marketing platforms, any related technology integrations, and offer one-on-one technical support for email marketing tools during business hours. This position will require a deep understanding of marketing technologies and email best practices. The ideal candidate will love working with people and solving problems. Act as go-to expert for Salesforce Marketing Cloud. Manage email platform account settings and user account permissions. Develop email templates (mobile-responsive HTML) that meet client needs and brand standards. Train new users to edit email templates, upload contact lists, and schedule emails. Help internal clients adapt their email content to fit templates. Respond to client questions and be helpful troubleshooting technical issues. Manage email automations and workflows. Provide ad-hoc email performance reporting. Create webforms for newsletter signup pages and subscription management. Guide IT in implementation of various technology integrations. Responsible for other duties as assigned This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA-based campus 2-3 days per week. Specific days and schedules will be determined between you and your manager. While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice. The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard’s Vaccine & Booster Requirements . Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University’s COVID vaccination requirement, exemptions, and verification of vaccination status may be found on the University’s High school diploma, GED, or equivalent required. College Degree preferred. Education beyond high school may count toward experience. 5 years of hands-on work experience with email marketing platforms (Acoustic/IBM/Silverpop, Salesforce Marketing Cloud, HubSpot, MailChimp, or similar) including at least 1 year of hands-on experience with Salesforce Marketing Cloud specifically is required. The successful candidate will have demonstrated successes in improving email marketing Knowledge of AMPscript strongly preferred Ability to manage multiple projects and balance priorities. Ability to provide superior client service, while projecting positivity and confidence. Strong communication and interpersonal skills. Exceptional attention to detail. Experience working in a large marketing team or marketing agency is preferred. Salesforce CRM experience is a plus EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.