Email Marketing Manager | San Diego State University

San Diego State University

San Diego, California, Email Marketing Manager Req No: 2022-13401 Category: Marketing Type: Full-Time Central Staff Salary: 65,000-70,000 Close Date: Overview This position is open until filled with first review of applicants to take place on April 5th. San Diego State University’s Global Campus (SDSU Global Campus) has exciting opportunities within its growing Marketing Team, currently at eight, as we expand our efforts in meeting the needs of non-traditional students and being a global leader in providing innovative education programs that transform lives. Reporting to the Executive Director of Marketing, the Email Marketing Manager will be responsible for strategically supporting the university’s integrated marketing plans, inquiry goals, and conversion goals by ensuring that email strategy and content is optimized, user-centered, engaging, and effectively achieve enrollment objectives. As the Email Marketing Manager, your core role will be to build and manage all the execution steps and technical processes of email journeys within our Salesforce Marketing Cloud platform. This role will focus primarily on student recruitment email strategy in order to lead the SDSU Global Campus in implementing email best practices. This position is key to future growth and will be responsible for full spectrum email management from strategy build to deployment and performance evaluation. The Email Marketing Manager is integral to Global Campus prospective student inquiry and conversion goals by ensuring that our CRM/Email strategy and delivery is optimized, student-centric, consistent with Global Campus experiential branding, and delivers on enrollment objectives. This position will focus on our Salesforce Marketing Cloud implementation and journey building, providing excellent options to our internal partners including our Student Center, Programs, and ALI teams. Responsibilities The following information is intended to be representative of the work performed by incumbents in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities. Job descriptions may be changed at any time based on the needs of the department. The Email Marketing Manager is responsible for but not limited to: Core Responsibilities Serve as system administrator and in-house technical expert for our marketing automation system, Salesforce Marketing Cloud Strategize, build, and manage trigger email campaigns (‘journeys’ in Salesforce Marketing Cloud) based on customer data in CRM (Salesforce), to guide prospects and our audiences towards desired outcomes. Create and maintain target lists for marketing, registration, and program emails sent out by Global Campus. Carry out segmentation of the database and implement remarketing strategies Working in tandem with web developers, build and update web forms to capture website prospective student leads that feed into our marketing automation system. Creates and updates form auto-reply emails for website and landing page forms and workflows to trigger auto-response emails when landing page leads are created. Create a variety of email templates for marketing and general communication emails, including institutional needs such as the Global Campus quarterly newsletter. A/B test email marketing campaigns Analyze email marketing campaigns and make recommendations for improvement Ensure all email campaigns comply with current email best practices in the industry Push creative boundaries to meaningfully and effectively engage with the busy, distracted target audience of adult students Performs other duties as assigned which may arise from the changing and evolving nature of SDSU Global Campus marketing activities. Qualifications Knowledge & Abilities Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication Experience working and building within a CRM and marketing automation system, knowledge of and experience with Salesforce Marketing Cloud and Journey Builder. Experience using Salesforce, Salesforce Marketing Cloud, and Journey Builder An extremely analytical mind and ability to translate data into actionable, effective, and profitable email marketing plans; experience managing and interpreting analytics Previous experience managing email in higher education or a similarly complex industry Hands-on experience with HTML and content management systems. Excellent written communication and copywriting skills Strong project management skills An ability to work independently and collaboratively under tight deadlines Ability to effectively use web technology to achieve communication goals Ability to autonomously design and execute strategies for student and agency communications Ability to exercise exceptional judgment and discretion with marketing and recruiting correspondence Education/Experience Equivalent to a bachelors degree, which includes relevant coursework in the field Four years of related professional or technical experience with CRM/email Preferred Qualifications & Special Skills Experience using TargetX Experience working for a university/college-based institution Experience working in a performance-oriented environment utilizing performance expectations, and established goals and objectives ADDITIONAL APPLICANT INFORMATION: The COVID-19 vaccine is required by the CSU for all SDSU Research Foundation employees as a condition of employment. Should you be offered a position, you will be required to provide proof of vaccination status. Individuals who obtain an approved medical or religious exemption on file will be required to complete regular COVID-19 testing A background check (including a criminal records check) and Livescan (fingerprint) must be completed satisfactorily before any candidate can be offered a position with SDSU Research Foundation/KPBS San Diego State University Research Foundation is an EEO/AA/Disability/Vets Employer To apply, visit Copyright 2022 Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-f6724c86375c4049bcd66ad55c5df848